[This review was collected as part of a promotion.] I have gone through every single dog food imaginable and this is the one my dogs will eat every single time. They tend to be picky eaters, but they absolutely love the true instinct, turkey and venison.

[This review was collected as part of a promotion.] One of our dogs has terrible food allergies and this is what has worked best for him. When it’s out of stock our dogs begrudgingly eat other food while staring at us sadly to make it known they prefer this one.

My mom's dogs have sensitivity to chicken so we tried this protein and they love it!! I adopted two beagles that are surprisingly picky with kibble, and they love this food too! I tried other foods for my 1st beagle when I got him, but his coat is wonderful on this food. This food is also the only one that keeps his "passings" solid! Thank you Purina for this wonderful food!

[This review was collected as part of a promotion.] My girl loves this food! Her favorite part is the chewy morsels that are throughout the bag. She knows when I bring the bag in the house that it’s hers. She prances around until I open the new bag and always has to sample some of the new chewy morsels out of the bag. We have been feeding Purina One True Instinct for the last 5 years. Always switch it up for her between the Turkey and Venison and the Salmon and Tuna versions…. She loves both.

[This review was collected as part of a promotion.] My 13 year old chocolate lab loves this food. His coat looks much shinier and healthy. I have been using the Purina wet food also. I am very pleased with both. He seems to run around more without limping. Will be continuing to purchase.

[This review was collected as part of a promotion.] I have a 3-year-old Yorkipoo. She is very picky when it comes to her food. I've tried other brands, but she wouldn't eat them unless she was starving or I mixed them with wet dog food. The Purina One with the tender morsels she will go right to her bowl

[This review was collected as part of a promotion.] My dogs love this switch from Pro Plan to Purina One True Instinct. While switching over, they would sift through the bowl to find the new flavor, and have loved this food since the switch. Thanks Purina! My dogs, horses, and cat are all Purina fans, and I wouldn’t choose anything less than quality for them.

My dogs love this! One of them is a little picky, but she eats it right up. However, it's too expensive to pay $8.00 to have it shipped. It's not in stock at my local Sam's Club. I just think Sam's Club should ship it for free for Plus if they're not going to carry it in the club, (shame on you.) I can get it shipped free from another merchant, and that's more cost effective, given Sam's shipping cost.

[This review was collected as part of a promotion.] I have a beautiful 8 month old Australian Shepherd/Black Lab mix. She was perfectly healthy months 1-7 while I was feeding her Blue Wilderness puppy food and Blue Buffalo towards the end. After beginning the 28 day challenge, within a week there was a noticeable difference in her looks and behavior, and not for the better. She became very itchy, and has been losing patches of fur. Her eyes have been irritated and red, and has lacked that playful puppy energy she had. She doesn’t look nearly as healthy or happy as she was a little over a month ago. Which makes me not very happy. She’s also became pregnant during this 28 days and I hope to god that accepting this challenge don’t cause her any complications or issues. Not happy! 28 day challenge is a challenge alright. More like a gauntlet. Thought I’d save some money by switching from Blue but ended up costing more in the long run when you add the vet bill...

I have the most pickiest dog out there she is hard to get her to eat any dog food unless it's canned dog food I have wasted so much money on food thinking she would eat it but oh no she wouldn't Until I bought this dog food could not believe my eyes she dove right in to eat it she loves it!!!!!! I don't have to buy the expensive canned dog food anymore thanks to purina one