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Customer reviews for Purina ONE SmartBlend True Instinct Real Turkey & Venison, Adult Dry Dog Food, 40 lbs. for
Purina ONE SmartBlend True Instinct Real Turkey & Venison, Adult Dry Dog Food, 40 lbs.
4.8 out of 5 stars
stars3,347 ratings1,728 reviews
  1. 5 stars87% (2,924)
  2. 4 stars8% (271)
  3. 3 stars2% (68)
  4. 2 stars1% (20)
  5. 1 star2% (64)
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Showing 1-10 of 1,728 reviews
Nov 9, 2025
cottymami
5 out of 5 stars review

Verified Purchase

They Love It.

This is a wonderful food for my fur babies. We visit the vet once per year - no other problems. We do add some veggies and green apples. They love it.

Helpful?76UJPJF6HE5C14208968462
Jun 16, 2025
Chris J
5 out of 5 stars review

Verified Purchase

This Is Super Dog Food at an Unbeatable Price

Purina One True Instinct is Premium Food. I am a retired veterinarian. My Purina rep when I was practicing, told me Purina One and Purina Pro Plan were the same food, just made and packaged for the retail market. Sam’s has a super price for food of this quality.

Helpful?76UJPJF6HE5C14208968462
reply from Purina

Thanks for the feedback as well as your support. We truly value your loyalty and invite you to contact us for any other concerns through this link: https://www.purina.com/contact-us. - The Pro Plan Team

Mar 9, 2026
Susie M
5 out of 5 stars review

Verified Purchase

My Dogs Love It!

My dogs absolutely love **Purina Purina ONE True Instinct Dog Food. Since switching to it, their coats are noticeably shinier and healthier looking. They're excited for every meal and always finish their bowls. I'm very happy with the quality and will definitely keep buying it!

Helpful?76UJPJF6HE5C14208968462
reply from Purina

We're delighted to hear your wonderful comment. Thank you for your continuous support. For any other questions, don't hesitate to contact us by following this link: https://www.purina.com/contact-us. - The ONE Team

Jan 22, 2026
Jia
5 out of 5 stars review

Verified Purchase

Good food choice

Food was vet recommended and my dog seems to like it. There are lots of different textures and shapes of kibble, which I like. I don't know if it makes a real difference, but I still like it. My dog has consistent and solid poops as well with no concerns about getting enough nutrients. It's a good food choice

Helpful?76UJPJF6HE5C14208968462
Feb 20, 2026
GC
5 out of 5 stars review

Verified Purchase

So glad we found this dog food.

Our dogs love this food. It's also the only dog food we found readily available without any fish oils in it! We have a fish allergy in our family not just eating it, but touching anything with fish in it causes big problems.

Helpful?76UJPJF6HE5C14208968462
reply from Purina

We appreciate your feedback as well as your support. For any other questions or concerns, don't hesitate to contact us by following this link: https://www.purina.com/contact-us, as we're here to help. - The ONE Team

Jan 21, 2026
TF_CC
5 out of 5 stars review

Verified Purchase

Your pups will love it!!

For whatever reasons, my two dogs did not fare well with Sam's Members Mark brands; not with Purina One. Dinner time is now the best time of the day and they digest it beautifully. Highly, highly recommend.

Helpful?76UJPJF6HE5C14208968462
Sep 14, 2025
Doggie Luvr
5 out of 5 stars review

Verified Purchase

Great food

Black Am. Bully looks beautiful. Beautiful shiny coat. We live in AZ so the sun dries everything out like a raisin, but his fur remains pristine.

Helpful?76UJPJF6HE5C14208968462
Sep 27, 2025
Jen
5 out of 5 stars review

Verified Purchase

Happy dogs

I have 3 dogs and one is a very picky pug. She refuses anything but this food. They all love this food and are doing well on it so this momma is happy.

Helpful?76UJPJF6HE5C14208968462
Mar 15, 2022
Marsha
3 out of 5 stars review

Verified Purchase

Sad puppy dogs

I would have given 5 *s however Sam's club stopped carrying it at my local Sam's club. I have to order on line & wait for it to be delivered. Because of this, I have some sad puppy dogs on my hands! Finally, I'm getting 10 lbs less & paying $10 more.

Helpful?76UJPJF6HE5C14208968462
Feb 5, 2021
Lou
1 out of 5 stars review

Verified Purchase

Hair - hair everywhere!

I've switched my youngest to this dog food from Victor a while back. He absolutely loves it, the protein and vitamins are very close to Victor. I've purchased it several times but the last couple of bags I've purchased I've been seeing hair mixed in the morsels, the last bag had hair mixed or embedded pretty much in all of the dark pieces Does anyone else have this issue?

Helpful?76UJPJF6HE5C14208968462
reply from Purina

Thank you for bringing this to our attention. We're very sorry to learn that you had this disappointing experience with our Purina ONE SmartBlend True Instinct Adult Dry Dog Food, Real Turkey & Venison. Please know that the situation you encountered is unusual and not typical of our products. When you have a moment, please call us at 1-866-787-4621 (866-PURINA1). We're available Monday through Saturday from 8 a.m. to 5 p.m. (CST). We look forward to speaking with you soon. - The ONE Team