Love how clean the clothes and fresh smelling come out. With sensitive skin that reacts to many other laundry detergent, Era is a wonderful product our whole family can use without worrying about hives.

This is the first time to buy this brand because they were out of our usual. We have sensitive skin and so far this detergent has worked well for our whole family. It has a nice smell and leaves no residue.

For the price you can't beat it. I remember my mom using it when I was a child(years and years ago) so decided to give it a try. It didn't let me down.

Era has always been a mainstay in our household. Great on grease and grass stains, a must for spot treatment, but a whole lot less spot treating when used regularly in each load.

ERA is not nearly as thick as my usual detergent, It is extremely watery. Based on that it just seems that it would be inferior to my usually detergent.

This one of the greatest deals for me. I have allergies to alot of laundry soaps. Era has gotten hard to find in stores. Shipping was fast. Thank you Sam's!

Reasonable price and quality, cleans whites and colors, really have no complaints. Just as good as name brands without all the gimmicky "technology", "scents" or "boosts".

While this item is very reasonably priced, it doesn't always get stains out. The one nice constant is it doesn't irritate anyone's skin - we have a household of sensitive skin issues.

I LOVE ERA detergent!!!! Love the smell, and it's the only detergent that doesn't irritate my sensitive skin! Been using it for years, hopefully will use it for years to come!!!!

I always have confidence when I use this laundry detergent it has worked for us for many years and I will continue to buy it I think the value at Sam's club is very attractive for this product