For the price you can't beat it. I remember my mom using it when I was a child(years and years ago) so decided to give it a try. It didn't let me down.

While this item is very reasonably priced, it doesn't always get stains out. The one nice constant is it doesn't irritate anyone's skin - we have a household of sensitive skin issues.

Removed stains and left clothes smelling clean not overwhelming with perfume odor. Used after reading Consumer Reports comparing lower cost detergents to Tide.

I had used this product for YEARS and then it became unavailable in the places I used to buy it. Then I discovered Sam's was carrying it and was overjoyed!

I regularly use Member's Mark brand but this one was on sell. It didnt get the clothes clean. Stains like mustard and dirt still remained even after two washes.

I normally use another brand but the price was too high so I thought that I’d give Era a try. Works well, smells. Would buy again if unable to buy my normal brand.

This is jot the same quality as it used to be a while back. It's super watery compared to Gain or Tide which is what I had been using. It also doesn't leave the clothes smelling clean.

I went back to era because it cleans my clothes for less!! I was a tide user BUT it never really got my clothes clean and it's expensive!! Peril same thing!! Thanks era!!!

WHY is this now no longer available??!! Tuttoroso Crushed Tomatoes, LaSeur Peas, and manybother items have been removed from inventory. The drive to BJ's in Syracuse may be worth it afterall!!

Great fresh scent. My first time using era detergent and so glad I bought it. Cleans my clothes well and love the scent. This is my go-to detergent now:)