Quality product for the price. It works well on everyday laundry like office and lounge clothes. Clothes come out smelling clean, and light stains are removed. It's cheaper than other brands, and I get the same results.

I love the Era detergent. I have a lot of allergies and super sensitive skin and this detergent is very gentle on your skin, cleans great and smells nice. I’ve been using Era for over 30 years now. I just wish you could find in the stores, instead of having to order online.

ERA is my favorite laundry detergent. I have been using it for over 20 years. I like that it cleans our clothes well, and the light scent doesn't linger in our clothes like some laundry detergents do. If I have a stain, I just apply the liquid directly, wait a while, wash as normal, and the stain usually comes all the way out. I also use it to cut through soap scum in the bathtub, just spread it around, lightly rub it off, no hard scrubbing.

This stuff works so well on blood! I used to work in a clinical laboratory and I was so glad this was around then. It also works very well on oil and grease. In fact, I mix this with water (about 1/2 or 1/3 strength) and use it in a spray bottle as a laundry pretreatment. The fragrance is clean, not overly perfumy.

This is ther first time I have purchased Era detergent. I really like the detergent. The smell of the detergent is a light scent and pleasant. Me and my husband can't handle detergents with a strong scent. Plus, I really like the jug it's in. All I do is push the button and detergent comes out of the spout. I don't have to lift the jug to pour the detergent.

Ultra Concentrated ERA detergent consistently cleans well. This product has a nice scent which is not overpowering. The container is easy to store which makes dispensing quite easy. I’ve used it for years and will continue to use it on all kinds of fabric.

I’ve used Era for years and have never been let down. It may not be advertised like Gain or Tide but If you check the studies it actually is given a higher rating than both. Google laundry detergent studies and you’ll see that Era is in the top 5 detergents. And for the price Sam’s Club offers you can’t beat it! I order Era in bulk and don’t break the bank!

I used to work for a food broker. Procter and Gamble did a stain-treating test between Era and Tide, and Era was better. So P&G had to pull back on promoting Era, since it was cannibalizing their sales of Tide. When I got a new HE washing machine, I was happy to find a great price on Era.

I’ve been using this laundry detergent for many years. Now that it’s not sold in the stores I have to find other places to purchase it. It’s truly the best at cleaning stains from grease, grass and other difficult items. Love this product! Highly recommend it!

I had forgotten about this detergent as I hadn’t seen it in stores for a long time. Recently saw it on the Sam’s website and decided to try it instead of my usual Gain. My grandmother always used ERA and clothes always looked great. It is not heavily scented like the Gain detergents so for some that is a plus. I use scent beads with it because I do like a little more scent. Seems to clean clothes as well as gain. I wash all of my clothes in Woolite as the fabrics need a little gentler care, but for my sons clothes, sheets, and towels it has worked well.