I had forgotten about this detergent as I hadn’t seen it in stores for a long time. Recently saw it on the Sam’s website and decided to try it instead of my usual Gain. My grandmother always used ERA and clothes always looked great. It is not heavily scented like the Gain detergents so for some that is a plus. I use scent beads with it because I do like a little more scent. Seems to clean clothes as well as gain. I wash all of my clothes in Woolite as the fabrics need a little gentler care, but for my sons clothes, sheets, and towels it has worked well.

Amazing detergent. This has been around for many decades and continues to surprise. It is one of the first detergents with enzymes and will get out the toughest odors and stains. This also lreaves a nice fragrance, similar to what laundry smelled like in the 60's.

I used this detergent several years and don't know why I stopped. I saw it at Sam's and decided to try it again. Boy, I'm so glad I did! My whites have never been whiter. I had a pair of pants with a chocolate stain that had been there for a while - after one wash, it's gone! I love this stuff!!

I used to work for a food broker. Procter and Gamble did a stain-treating test between Era and Tide, and Era was better. So P&G had to pull back on promoting Era, since it was cannibalizing their sales of Tide. When I got a new HE washing machine, I was happy to find a great price on Era.

Ultra Concentrated ERA detergent consistently cleans well. This product has a nice scent which is not overpowering. The container is easy to store which makes dispensing quite easy. I’ve used it for years and will continue to use it on all kinds of fabric.

I’ve used Era for years and have never been let down. It may not be advertised like Gain or Tide but If you check the studies it actually is given a higher rating than both. Google laundry detergent studies and you’ll see that Era is in the top 5 detergents. And for the price Sam’s Club offers you can’t beat it! I order Era in bulk and don’t break the bank!

My husband works outside. He is on blood thinners for his heart. The slightest little scratch or cut bleed slot. Era takes it all out.

Detergent is thin and doesn’t clean as well as it used too. I have to use more than the suggested amount to get clothes clean which means it’ll run out faster. I don’t think I’ll get this brand again.

Cost of detergent keeps going up like crazy. Normally I use Tide. I wanted to try something more reasonably priced. It had good ratings too. I was pleasantly surprised. It did just a good job

Sam's is the only place i can find this detergent. I'm so glad i bought a membership here! This stuff cleans clothes so well and smells better than all other laundry soap. Its not too perfumy or strong.