Can't stand the new smell. It makes me nauseous. Love the ultra concentration, it goes so much further, but I won't continue buying because of the smell.

Dawn is simply the best. Only takes a little bit of product so it’s a great value. Smells good and is really the best at cutting out grease. Will continue to repurchase!

Dawn does the dirty work! I LOVE Dawn and am a huge fan of it’s multi uses. From freeing stray animals of fleas and muck to freeing my dishes of sticky sauces and mushy food, Dawn always delivers! I love this product!

I’ve tried other dish soap brands and nothing compares to Dawn! It cuts grease in an instant and has a pleasant scent! I’ve found myself using twice the amount in other brands and still not cleaning as effectively as Dawn!

[This review was collected as part of a promotion.] I love dawn platinum. It cleans all of my dishes. I also use it for cleaning other things .it takes the smell out of stink.I wouldn't use anything else.

This works as well as the original, blue Dawn with a nice scent. This is the only brand that I use on my dishes. There are cheaper, brands, but they don’t work as well.

A little bit goes a long way with this soap. Just a few drops gets the job done. I dilute this with water and it lasts me a long time. I like the scent of it and it leaves my dishes and containers grease free.

I’ve tired almost every dishwashing soap and this has to be my fav! Grease comes off with one wipe. For the effectiveness, it’s very cheap! Only downside is the way it makes your hands feel

The only reason I give it a 3 star is because of the scent. It reminds me of mothballs. I absolutely cannot wait until my bottle is empty. Only using it because it does a great job and I don’t want to be wasteful.

Really good product, I would 100% recommend to anyone that is looking for it in this category. You will 100% love love love it. I didn’t think I’d like it as much as I did but I do and I have since first getting it, gotten another and then another.