[This review was collected as part of a promotion.] It just dawned on me that it is dawn in my kitchen every day." Dawn provides me with not only a refreshing smell but a powerful cleaning agent for all my dishes, and counter tops. With Dawn I always feell like I am getting my moneys worth in a good product. Thanks for the break of Dawn!

This product is great for everything.i use this as soon as something gets spilled it takes it right off. I also mop my floors with this and with no heavy chemicals my floors stay clean. I scrub my counters, microwave and makeup brushes. This product has so many uses and leaves a powerful clean. Great for dishes but definitely has a multi uses

[This review was collected as part of a promotion.] My family has tried every brand on the shelf and Dawn Platinum is the best! I cook for seven to eleven people on a weekly bases and this stuff gets the tough, baked on, use your muscles to scrub off crud. I will never use another product. Dawn not only gets the crud and grease off your dishes, it gets it out of your clothes and car upholstery too!

I love my Dawn dishwashing liquid. I have been using it for years. Nothing, and I mean nothing cleans and cuts gease like Dawn. It is great to use as a stain remover on clothing too! It is also a wonderful hand cleaner when the husband has been working in the garage.

I use Dawn Platinum all through the house. It's not only for dishes. I've made a mixture of water, vinegar and dawn in a spray bottle and use it everywhere . The toilet the shower on carpeting and rugs not to mention laundry stains. It is hands down so much better than any other brand I have ever used.

Ah! The power of dawn compells me ! There is nothing else like dawn ! It never fails me ! It is wonderful i love love love this stuff ! Hell i even use this to wash my car! I mean serious its tough enough to wash the grease and grime off my car and gentle enough to use on china what else could you ever desire in a dish wash? And its super concetrated so a tiny bit last forever ! Its a must buy! Dont waste your money on any other dish soap!

I love Dawn because it of course does it's job cleaning dishes, but I can also use it to scrub stains on clothes, shoes, etc. You don't need to use a whole lot either because it's super concentrated. But it's gentle enough that it doesn't ruin your hands or clothes.

Dawn is definitely the best dishwashing liquid you can buy for your dishes and for so many other things. not only does it gently clean powerfully, A lot of the proceeds go to good causes. So all around it’s good for your dishes and it’s great for all the other people, animals, and organizations that benefit from it. I can’t stress enough about giving back in the company that makes this just soap gives back.

I've been a diehard fan of "blue Dawn" for years. The scent was mild and not overpowering and it was the best at cleaning the dishes! I've also ised it MANY times in concoction with other ingredients to care for skunked doggies. I bought a bottle the other day...the scent is nauseating and I don't know why! My apologies...but if it ain't broke...don't fix it!!

I do not like the smell of Dawn dish detergent now. I don't need to smell a floral scent when doing dishes and the formula doesn't stay soapy and last as long as it used to. Please bring back the other original dawn. Shame on you for calling this new stuff original dawn. It is not. I have allergies and this new one bothers me. Old one did not. It smelled good.