This product has to be the best i've used yet! Effortless cleaning after just a couple minutes soak. Tested it with the cassarole dish with dried baked beans around the rim of dish.No surprise here when it came clean with little to no work involved. Have always used DAWN and was willing to spend a little more for QUALITY. You wont be dissappointed!

The cleaning power of Dawn Platinum is above all others in my opinion. I really like the scent and it's effective in removing grease and food from you dishes , pots etc. I like the colors on the packaging. The price is great for the quality of product you get.

I’ve used Dawn dish soap for ages and have always love how great it works and the smell. I don’t know why they changed the recent formula, but now it smells awful. I thought my husband came home with the wrong one, so I just bought another and there is definitely something wrong with this stuff. Bring back the old refreshing rain scent!!!

Super Fresh super clean love this product great feeling on your hands I so soft great smell very effective cleans grease with no problems well worth every penny can I buy some more doesn't ruin your dishes or our pans highly recommended you can find almost anywhere online and or order in stores

Just bought this and the scent is ghastly. On top of that I can no longer find Dawn Ultra which was a superior product to Dawn. I will have to seek out a new detergent. I have been using Dawn for decades. Your decision recalls the bad decision by Coke-Cola to change the taste back in 1985. Something seriously flawed with your test panel.

This is the best dang liquid dish soap in the world! Especially for hard greasy stuck on food! It's the only dish soap I use! I just put a small amount of it on my pots and pans and some water wait like 2 minutes and BAM everything comes right off! Try it you'll see

I love the smell of this dish soap. I recommend dawn and any dawn dish soaps because not only do they clean your dishes and smell good you can use some of them for your dogs or other animals. Call dawn if you have any questions before you use it on your animals. I definitely recommend.

I am beyond disappointed in the "new" Dawn formula. I am 60 years old and have been using Dawn since my mother started using it when I was in my teens. I thought that it was my imagination that the new Dawn was not cleaning my dishes as it had in the past. That the soap seemed less concentrated and that I had to clean, rinse, re-clean and re-rinse to get my dishes. I realized that I wasn't going crazy when I noticed how quickly the level of soap in the bottle was getting lower. I will be shopping for a new dish soap after all of these decades. Sad!

[This review was collected as part of a promotion.] I have never experienced a product like this before. A baked on crusty casserole pan comes completely clean when soaked for 5 min. in Dawn. Baked on cheese, baking dishes, etc., come out like new. Great for my barbecue grill racks, even after ribs, I soak them in the laundry tub and wipe them off with a sponge, and they are brand new. Great for any spatters on the grill etc.

Have used dawn with much appreciation for years. Dawn platinum was great. Now it has a sickly unpleasant smell which wafts when hot water hits it. Can't stand it; it affects my breathing and absolutely is not like refreshing rain! Bring back the previous scent!