[This review was collected as part of a promotion.] I have used it in my laundry and it beats all pre- treatment products I have used. This is the best multipurpose product ever. If you have children or even grown up stains like spilled coffee it WORKS!!! So easy to use and a little goes a long way. I LOVE DAWN PLATINUM POWER!!!

This is by far the best dish washing soap. It is the only one we buy. It has a very nice soft scent that dissappear once it's dry. You only need to put a small amount on your sponge to do most of the dishes. So long as you're not putting the liquid soap directly into the water before scrubbing, it should last you a long time. I like to use a small dot on clothes with grease stains right before I put them to wash to remove stain, and it works like a charm. It is not the cheapest of the dishwasher soaps, but it's also not the most expensive. The fact that a little goes a long way makes it worth it.

This is truly a great product. Since we do not have a dishwasher we use this every night. It helps get the grease gone and we use it for some of our clothes that need to soak as well. There are other products out there, but really nothing works like dawn dish soap.

[This review was collected as part of a promotion.] I had not tried the Dawn platnium until my sister did. She said that if I tried it I would switch and not go back to my previous brand. She was right. I can use this and it cleans all of the mess. I have 4 kids, bird, cat, crabs, and a husband.

Dawn is the only dish washing soap brand i purchase in my home. I find that all other brands seem watered down and ineffective. This brand is powerful and totally gets everything off your dishes quickly without having to put up too much elbow grease.

[This review was collected as part of a promotion.] My Mom told me to use Dawn Platinum dish liquid to clean dishes, so I gave it a try. I love it! I can clean dishes, grease on our hands, clean baby animals we have, clean toys, and much more! It doesn't fade the items we clean and it is wonderful!

[This review was collected as part of a promotion.] The Dawn Platinum Power Clean is the BEST dish detergent that I have ever used! I put a small amount in a pan that has food completely stuck to the pan and let it soak for about 15 minutes and the food will come right off! It makes washing dishes so much easier! No more power scrubbing for this girl! :]

I've been using Dawn Dishwashing soap for years. It has been my product of choice because it gets the grease off. I recently opened a new bottle and was assaulted by a cheap, overwhelming smell. The smell makes it hard to breath. It is awful. Is the product still available without the cloying reek?

I recently just purchased this cause I seen it was new I am abscessed with this type of Dawn soap. I let my dishes so because I had a lot of build up on one of my pants I swear it was soaking for maybe 10 minutes I went back and it was so so clean it was ridiculous. I highly recommend

The product does what it is supposed to do. It cleans my dishes well, even when they are greasy. However, after years of using it, I'm going to have to switch brands now that the blue has been replaced by this new scent. I tried using it today and now I am itchy all over. I'm allergic to a lot of strong scents and that was one of the reasons I loved Dawn initially. It had a scent, but not one that set off my hives. Now I can't touch the stuff. I'd also be very concerned about this being used on wildlife in the event of oil spills. There are a lot of scents that you are not supposed to use around birds and this smell seems very similar to a lot of the heavier stuff you are supposed to keep away from them. Their respiratory systems don't deal with it well. It would be really sad for people to being using this stuff to help wildlife, only to have some of the birds dying from respiratory distress caused by the new scent. I'd have given a second star for Dawn's ability to clean regardless of my allergies, but when something is advertised as good for helping wildlife with a cute little duck on the front, I'd have hoped they wouldn't go messing with something that is known to be bad for birds.