Dawn is the only dish soap ill buy. It suds up good and has a nice lather. Its lasts awhile on the sponge so your not continuously getting more soap. The most important factor to me, it cuts grease!! I don't like rewashing dishes because they are still greasy. I've tried many brands. Dawn is the only one that is good on grease

[This review was collected as part of a promotion.] I clean appliances and parts for a living all day every day. I could not do it without this product. This cuts grease, and cleans things that wont get cleaned otherwise. this is my go to item and I am never without it.

I bought the Dawn Platinum 4x a year ago with great coupons. Previous I didn’t really have a go to brand because I bought what was on sale. Since purchasing this I realize am using less of the product when I do my dishes because of how great this works. Even though I am extremely frugal and because I am frugal I will only buy this product from now on. It may appear to cost more but because I use less, it is cheaper to use. A must for my dirty pots and pans.

I own a restaurant since 1988 and have always have used Dawn regular dish soap for our pot sink and all the cooking lines, even my greasy hood. I bought the platinum bye mistake on a order about a year ago. Even with it costing more then the regular I loved the smell so much that I just kept ordering it, but now they changed the smell no sure why but it’s horrible! Every night we use it on hot stoves and grills and ovens and it makes my stomach turn, the old scent was absolutely fabulous. Can’t wait to use up the many cases I have already purchased so I can be done with this product.

[This review was collected as part of a promotion.] I have tried different dish detergents over the years and none of them work as well as Dawn does for me. It takes out what would be stains from grease in clothes like no other and it get the residue off my dishes fabulously

I don't know if it is just the dawn platinum but I have a new bottle of Dawn Ultra labeled as 50% less scrubbing and the SCENT REALLY AN ODOR is horrible. I have paid for the bottle so I will use it but I am actually wearing a mask in order to use the product. Additionally, my dishes and pots keep the fragrance after rinsing: I waste so much water now trying hard to rid my dishes/pots of the new scent which lingers. Are Dawn developers crazy: They had the best product ever and as much as I would love to buy Dawn again as I always did I am afraid to buy another bottle due to the horrible scent/smell/odor and so now I have to look for a new product

My mom was yelling at me and said if i didnt shut up she was gonna make eat dish soap and i said ill do it myself and I proceeded to start chugging it and the taste was in my mouth for hours and i puked everywhere. I do recommend for children with dirty mouths.

We are forever a Dawn household. It keeps a good soapy sink full of dishes that lasts, it's great on grease, and as a cat/kitten foster, it works Wonders on getting rid of fleas. I do like the scent of the original Dawn better, but the fresh rain isn't bad, either.

If I could give the new scent negative stars, I would. If you have scent sensitivity, it’s best to find a new brand. The new scent will make you gag. It will also leave a nasty taste if you wash anything that is potentially porous. This includes reusable straws, reusable containers or anything not glass/ceramic/steel. Buckle up for nasty tasting everything! Original scent is supposed to be original, not “new original.” Like did some remedial person decide that the word original means something new? You can definitely add new scents, but don’t try to replace something tried and true with something new and gross. When I was dishes, I’d like my dishes to smell like soap, not some old lady’s perfume.

Unfortunately, the company has opted for a fragrance that can only be described as reminiscent of an old lady's perfume. This overpowering and outdated aroma lingers not only on your dishes but also throughout your kitchen, making the post-meal cleanup process less than pleasant. What was once a task met with neutral scents or even refreshing aromas now feels like a journey back in time to a perfume counter of the past, where such heavy, floral scents might have been more at home. This choice of fragrance significantly detracts from the user experience, overshadowing the soap's commendable cleaning capabilities. It's disheartening to see a brand renowned for its reliability take such a misstep in product development, prioritizing a scent that may not appeal to a wide range of consumers. Hopefully, Dawn will take this feedback to heart and consider reintroducing the classic, less intrusive scents that many have come to know and love, or at least offer a variety that caters to different preferences.