Horrible smell. Why change it? I couldn't figure out what the perfume smell was in our sink - I didn't think it was Dawn because it never smelled like this. But sure enough, that's what it was. It also lingers- it's outside (we keep the larger container in the garage). It smells like someone dumped a whole bottle outside. I don't think I noticed the smell before this new "fresh new scent"

We recently bought Dawn Platinum soap for the first time. My daughter suffers from frequent nosebleeds at night. One night we didn't catch it in time and there were some pretty large spots of blood on her brand new bedspread and favorite nightgown. I was very pleasantly surprised when I mixed some warm water with the Dawn Platinum soap and started started scrubbing the stains. They immediately vanished! It was like an eraser, taking away the entire stain without even leaving a dull remainder (the stains were on white, lilac and mint colored fabric). I am so impressed with this product. I've never found it so easy to get rid of those nasty nosebleed stains. It was the perfect solution to a 2 am wake up call! :) I would most certainly recommend this product and make sure I always have a bottle waiting in the pantry! AMAZING!

I have tried so many beans over the years and I always go back to dawn. I end up using less soap and getting more done. It really is a high quality soap that works. It gets grease off super easy and makes my job doing dishes fast! It’s generally not very expensive and works better than the rest.

I hate the new scent I loved using Dawn because it worked well and the scent was not full of purfumes like other dish soaps. I will not be buying Dawn going forward, I will be looking for a new dish soap. I am really disappointed you would change the scent that was fine to something so overpowering.

Why on earth would you ruin a perfectly good (great) product by adding the disgusting odor fighter to it? Ugh, absolutely disapointed with this recent formula change. Bring back platinum dawn WITHOUT ODOR FIGHTER, which now with it smells like those nauseating garbage bags.

I love Dawn dish soap. One, it works and always provided the bubbles so I could continue washing my dishes. I've used other brands to only be disappointed by not having bubbles and used half a bottle or the cleaning power didn't work as advertised so I went back to Dawn for that reason. Hand washing dishes due to not having a dishwasher you find what works and what doesn't and since I always cooked, grease was a given.

[This review was collected as part of a promotion.] I have found that just 1/2 teaspoon of this product on a sponge will clean a whole sink full of dishes and the same amount in water in a baked-on pan or pot left sitting for 5 minutes allows easy cleaning without hard scrubbing. I love this product and will never purchase another brand again. It has a pleasant odor and is well worth the price paid.

Loved Dawn and only used it for years. The new scent is horrible though. Since P&G has mentioned they will not bring back the original scent, I will have to change brands to find a less offensive scent. P&G did the same thing with Tide, years ago, which still makes me very sad. Never been back to Tide either. Here's a novel idea...Want a new scent, then just offer a new scent but leave the original the same. Then you don't lose loyal customers.

This is the only brand of dish detergent that I use! It really doesn't get much better than this! Dawn leaves dishes feeling clean without feeling like they have a soap film on them. Of course, it's great for stains and carpets, too. It's not expensive and there's so many things it's good for.

I have always loved Dawn, but can't stand the new "fresh clean scent". It had a clean scent before but now smells like perfume. It is so strong that a family member walked in the front door and asked what I was cleaning with (just washed dishes). Please provide the option of the original scent!