Wi, we completely understand your frustrations. This is not the performance we would expect you to get from our Dawn Platinum Dish Soap. The good news is that the lack of suds or bubbles doesn’t mean the product isn’t cleaning your dishes. Even if there are very few suds, the solution will carry on cleaning your dishes. But if you prefer a sink full of bubbles, We recommend trying the following: Add the dishwashing liquid to the sink before you add the water. Run your tap at high pressure. Swish the solution with your hands to get the level of suds you prefer. Use more dishwashing liquid if you live in an area with hard water. (Water conditions can change over time) Use water that's 105 to 115°F (40.56 to 46.11°C). It may also help to know that using a scouring pad or washing a lot of extra greasy dishes can make your suds disappear faster. If that’s the case, just add more dishwashing liquid. Give us a call at (800) 725-3296 if we can help you further or answer any other questions. We're here for you.

Thank you for leaving this review on Dawn Original's new scent, KathyC. Your feedback is important to us and it will be shared with our team. We'd love an opportunity to regain your brand loyalty, and hope you'll call us at (800) 725-3296.

We're sorry a loyal Dawn fan like you had this experience, since we can assure you that our products go through many quality checks to ensure that you can enjoy the best possible results with them. As well, a lot of thought goes into creating features that we think you'll love. However, we do understand that preferences can vary. We certainly value this feedback, and we'll be sure to share your comments with the rest of our team. As well, we'd like to share some tips with you. If you live in a hard-water area, you may need to use more dishwashing liquid. Another cause of dishwashing liquid not cleaning effectively is the water temperature being too low. Water should be 105 to 115°F. We hope you find this helpful. We'd also be happy to look into this further and answer any questions you may have, so please give us a call at (800) 725-3296 when you have a chance.

Your long-time loyalty means a lot to us, Alexa, and we thank you for reaching out about the recent scent changes to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers. Please be assured that we value your feedback greatly and we're sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. If you're a fan of unscented products, we think you might love our Dawn E-Z Squeeze Free & Clear Fragrance-Free Dishwashing Soap. Thank you again for taking the time to share your feedback with us, and please feel free to give us a call at (800) 725-3296 for more help.

Thank you for taking the time to share your feedback with us! Dawn products undergo thorough testing to ensure they're always safe for use as directed, and we do extensive research when we design our scents to be able to meet the needs/preferences of our consumers, so we're sorry to hear that you're unhappy with the scent of your Dawn Platinum, and that it gives you a headache, as this is very unexpected and not the experience we want you to have when using our products. If you're concerned with how the product is affecting you and haven't discontinued use, please do so moving forward. Your satisfaction is important to us, and we'd like to learn more, so that we can offer you further assistance with this. Please hold on to your Dawn, if possible, and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!