Dawn has been my number one choice for dish detergent. Other brands in the markets do smell better but don't clean as good as Dawn. This particular platinum version has an extra cleaning agent and water softener added makes it more powerful for stuck on stains or food. Dawn might cost a bit more but I definitely used a lot less. With other brands I usually had to use a good amount of soap and washing over and over 4x on pans and pots to get all the greases out but with Dawn, I only use a little amount because it's more viscous and cut through the grease like a charm. I only have to scrub it one time and done, save so much time and effort. Highly recommend!

[This review was collected as part of a promotion.] This product is great for all kinds of cleaning. It cuts through greasy pots and pans and makes glass casseroles squeaky clean. It also is great for hand washing stained clothes. It is a good bargain because a little goes a long way.

Soap is soap.. that is what i thought until i tried the dawn platinum dishwashing liquid, this stuff is made to last, you do not need a lot at all time. It works so well, and is very effective. It smells good too and doesn't leave a weird feeling on your hands after washing dishes.

I swear by Dawn Platinum. I use it a lot during the day for hand-washing dishes and kitchen cleanup. I just opened a newly-purchased bottle and found it nauseating. Thought it was just a bad bottle until I read these other reviews about the "improved" scent. The scent is now on my counters where I cleaned up and lingering in the kitchen, and I have a bad headache. Noticed it immediately upon putting some of this in the sink. I also have used Dawn Platinum for years to clean our pool cover several times a week - it removes dust and dirt while being gentle enough not to eat up the plastic, and left a pleasant smell (And the covers saves lots of water from evaporation here in Calif.) I could never leave THIS sickening new smell on anything that I was going to get close to. Please fix this back to the old refreshing rain. Also, PLEASE don't mess with the platinum powerwash spray - the most useful new product to hit the market in years and I would hate to live without it. Thanks.

My wife and I absolutely love using this soap. In our first year together as a married couple we only went through one bottle and we didn't even have a dishwasher! This cost of this product is well worth it and something I would definitely recommend.

Simply the best dish detergent ever!! It cuts grease/oil and makes washing super easy. Also works for removing paint from hands and just cleans everything leaving it squeaky clean. Dawn Ultra Platinum Refreshing Rain Scented Dishwashing Liquid 346 Fl Oz

I have used Dawn for decades. I started using the Platinum when it first came out. I just grab a bottle at the store and go. A couple months ago, I got a new bottle. First time doing the dishes the smell was terrible! I thought I had grabbed the wrong bottle. I looked and it was the Platinum, but I noticed the scent on the bottle was different. Refreshing Rain is similar to Fresh Scent so I didn't notice it. I went to several stores looking for the plan Fresh Scent and it is no where to be found. I see on Dawn's website it is not even listed anymore as an option. I'm extremely disappointed in this changed. The smell is way to storage and overbearing. I will have to go to another brand of dish soap.

Nothing beats Dawn, no brand can beat it. It is harsh on the skin however cleans up your tough jobs. I highly recommend it and I’m a repeat buyer. It would be nice if they could come up with a more gentle yet effective formula but for now I’m good with good old Dawn.

I’ve been using Dawn since God was a boy but not anymore. The new scent is so disgusting that it burns my eyes and makes me nauseous. And the smell lingers in all of my dishes so I also get to taste this putrid smell. I will never buy Dawn again so long as that is the scent.

I kept wondering what happened to the original Dawn scent. Couldn't figure out why the smell nearly made me nauseous every time I did dishes. Decided to research online if any other scents exist, and found out this is just "refershing rain." If rain stank like that, I'd move to a desert! Dumping this for original Dawn scent.