the new scent smells absolutely horrible. my family has been using this dish soap for as long as i can remember. i don’t understand why if they wanted a new scent so bad that they didn’t just make a new bottle and leave what people know and trust alone??? i will not be purchasing the original bottle again. CHANGE IT BACK!

I have always loved Dawn and have always been faithful to their brand. They came out with Dawn Platinum and I was hesitant at first but oh my goodness it’s worth it to switch over and give it a try. Nothing can out power Dawn platinum. So gentle on the hands but so tough on dirty dishes!

whatever you did to the scent of the once perfect Dawn Ultra Platinum has ruined it. I’ve been using refreshing rain scent for years and the recent bottle is different, overly strong and disgusting. you’ve ruined it. and all the other scents have changed. after 30 years i guess i’m moving on to another product. there’s a reason people are complaining about the new scent. it’s awful. the ongoing “we recommend trying free and clear” is useless cause it’s just as bad.

I have used only dawn soap for years. The new scent/formula results in excessive scent/flavor on dishes after washing and THOROUGH rinse. It is not a rinsing issue. It is a scent/product issue. I was a loyal user for years and you've lost my businss.

This Dawn Platinum dishwashing liquid is always my go to for not just dishes also cleaning . It has amazing cleaning power that can get the job done when nothing else can. I love the scent they have all kinds of different scents but the platinum is the only one that I really like.. The effectiveness is yet again Amazing just a little bit of this liquid gets the job done your dishes will be squeaky clean. I also use this for stains on my husbands clothes when I run out of shout out .. An the cost is very affordable considering a little goes a long ways..

I have used this for years. I recently purchased a new bottle and was was immediately hit by this horrible odor...the bottle l Iisted the refreshing rain scent... NOTHING on the bottle listed NEW scent or formula. I am very disappointed because this soap works amazing, but I will need to find a new brand because I shouldn't want to gag while doing my dishes. Plus, you CANNOT get the smell off of your hands. Soooo Gross!

This is a really good product. I have been using this product for awhile. It gets the dishes really clean and it really dissolves the grease. It also has a really good scent. It is very affordable and I would definitely recommend this product to others.

We use Dawn a lot in my household as you can tell from the picture. Dawn does well for my dishes and isn’t too harsh on my sensitive skin. The scent is subtle, and doesn’t leave the scent on my dishes. I enjoy how clean Dawn gets my dishes and glasses. Definitely no streaks or spots on my plates and cups!

Dawn's great, it's thick, not watered down like some others so when you do use it, the soap gets all over the dishes and you don't have to keep putting detergent over and over because it's gone in seconds. It cuts away the grease and stains really well, probably the best out of all which is why Dawn has been around for years and is still going strong. I would definitely say to use this, feel free.

The new scent Dawn is causing my hands to itch and my throat to get tight, plus a bit of nausea. I have always used Dawn for all kinds of things and I'm sad to have to discontinue. The smell is not terrible but it does smell like the laundry and not the kitchen. Please stop trying to fix something that's not broken.