I have used original Dawn for over 50 years. This new fresh scent is awful - who wants to wash dishes in cologne. YUK! If this is the scent to be for original I will take a hard pass. One of the reasons I love the original is the scent , leave things alone that is not broke.

I have long used Dawn Ultra Platinum and loved it. I just bought a new bottle and the scent was changed! Now it smells like old lady perfume. You know, the cloying, overly-floral kind that makes you want to choke. I'm sad I will have to look for a new product now! Dawn has been so great for its grease cutting properties. But if it stinks like this, I won't be able to use it anymore. Yuck.

Why on earth would you ruin a perfectly good (great) product by adding the disgusting odor fighter to it? Ugh, absolutely disapointed with this recent formula change. Bring back platinum dawn WITHOUT ODOR FIGHTER, which now with it smells like those nauseating garbage bags.

[This review was collected as part of a promotion.] I love the smell of Dawn Platinum. It works great on dishes and it also an excellent pre treater for clothes. I've gotten many stains out of clothes with Dawn. It laso uses less so I not only save money, but Ican wash more duishes on a snmall amount. The scent is heavenly and makes dish washing actually relaxing and enjoyable. I highly recommened any Dawn product.

OMG: I didn't know Dawn had changed the scent and supposedly put a secret ingredient, until I opened the new bottle I had. The strong ugly scent started to give me a COVID headache and the headache lingers because the strong odor stays in your hands. The old Dawn scent was pretty good and I have been using it for 35 years. I am going to have to find another detergent for now. Will not go back until the original scent is brought back.

This product has to be the best i've used yet! Effortless cleaning after just a couple minutes soak. Tested it with the cassarole dish with dried baked beans around the rim of dish.No surprise here when it came clean with little to no work involved. Have always used DAWN and was willing to spend a little more for QUALITY. You wont be dissappointed!

Unfortunately, the company has opted for a fragrance that can only be described as reminiscent of an old lady's perfume. This overpowering and outdated aroma lingers not only on your dishes but also throughout your kitchen, making the post-meal cleanup process less than pleasant. What was once a task met with neutral scents or even refreshing aromas now feels like a journey back in time to a perfume counter of the past, where such heavy, floral scents might have been more at home. This choice of fragrance significantly detracts from the user experience, overshadowing the soap's commendable cleaning capabilities. It's disheartening to see a brand renowned for its reliability take such a misstep in product development, prioritizing a scent that may not appeal to a wide range of consumers. Hopefully, Dawn will take this feedback to heart and consider reintroducing the classic, less intrusive scents that many have come to know and love, or at least offer a variety that caters to different preferences.

I have a dishwasher so I mostly just use this for big pots and pans that don't fit and there really isn't a better brand dish soap than dawn. It powers right through the grease and makes washing pans so much easier. It is also great as a makeup brush cleaner, I mix it with a little almond oil so my brushes get disinfected and conditioned at the same time and it works fabulously!

Dawn Platinum is horrible! The foamy suds dissipate within two minutes and no longer get the dishes clean. The cleaning capabilities of Dawn Platinum lasts a fraction of the time than the original Dawn. I'm constantly having to add more soap to hand wash dishes or wipe down counters. For every 1/4 Tablespoon of original Dawn I used to use, I'm now using at least 1 - 1.5 Tablespoons of Dawn Platinum. Why are all of these corporations developing inferior products to their original products? Dawn Platinum is garbage! Do yourself a favor and buy the original Dawn and if you can't find it, consider another brand.

Very easy and almost effortless cleaning if you let it soak with hot water. I however dont enjoy the smell. Nor the feeling itleaves on my hands. I do recommend if you get past those bc it is a good product. Wouldn't buy again only bc it is a bit pricey.