It's appreciated that Dawn has been your go-to dish soap for may years, Smithers. We're sorry you dislike how strong the fragrance is, and we're letting our team know how you feel. Extensive research and consumer testing goes into our products to create appealing features, and feed back like yours is very important to us. Others Dawn versions you may like to try instead include our Dawn with Lemon Essence scent and our Dawn Free & Clear Fragrance-Free dish soap. Your loyalty is very important to us, and we’d like to get some additional details of your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

We are sorry you aren't enjoying the slight increase in our formula upgrade. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so I'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 when you have a moment.

We appreciate your love for Dawn over the years, and we're sorry to hear that you feel this way. A lot of thought goes into creating features that we think you'll like, and this fragrance change was implemented after receiving positive feedback during extensive testing with consumers. We'll be sure to share your comments with our team. If you'd prefer a different scent, we recommend giving another Dawn version a try. Please know that you're always welcome to give us a call at (800) 725-3296 if there's anything more we can help you with.

We appreciate that you've used Dawn for years, and are sorry the Fresh Rain scent is giving you migraines. Extensive research and consumer testing goes into our products to create appealing dish soap options, and our products are tested to be safe when used as directed. Because sensitivity is occurring, we recommend that you discontinue use of this fragrance. We offer a variety of product versions, and would like to help a loyal Dawn fan like yourself find another Dawn dish soap version you can love. Our Team would like to further assist you, and ask that you please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.

We truly appreciate your loyalty to Dawn, but we're certainly sorry to hear you're unhappy with the Dawn Platinum Refreshing Rain scent change. We updated the formula to help dissolve everyday grease and tough, cooked-on messes quickly and easily, and with that came a light increase in perfume level. Your satisfaction truly means everything to us, so we'd like to learn more about your experience to share with our team and help with this. Please give us a call at (800) 725-3296.

Thank you for sharing your honest feedback with us, Indy1. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.

We understand that preferences vary, so we assure you we'll be letting our team know you'd like to see the original scent return. We're sorry to hear you haven't been able to find the Dawn Ultra Free and Clear, and we recommend mentioning your interest to your local store managers, as this could lead to them stocking this item in the future! Your satisfaction means everything to us, so if there's anything else we can do for you, then please don't hesitate to give us a call at (800) 725-3296.

We're sorry you aren't happy with the Refreshing Rain Scent, Brianna. When we design our products, we do extensive research and consumer testing to create features we think you will love. We know that preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. So we can learn more about your experience, please call us at (800) 725-3296 Monday through Friday, from 9 AM to 6 PM EST.

Your years of loyalty are appreciated, and we're sorry you had a disappointing experience using our Dawn Platinum Refreshing Rain dishwashing liquid. Extensive research and consumer testing goes into creating features that will appeal to our consumers. Still we know needs and preferences can vary, especially when it comes to scents. Because our hand dish detergent has been formulated to fight tough grease and stains on dishes, the grease lifting agent in our product also lifts natural oils from the users’ hands which can cause dryness. Your satisfaction is very important to us, and we’d like to learn more details to help. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday -- Friday.