Have used dawn with much appreciation for years. Dawn platinum was great. Now it has a sickly unpleasant smell which wafts when hot water hits it. Can't stand it; it affects my breathing and absolutely is not like refreshing rain! Bring back the previous scent!

[This review was collected as part of a promotion.] I have been using dawn since I was a child. I love that they continue to make it more effective so you really don't need to soak or scrub dishes. My husband also uses it in his machine shop. Its s great grease fighter and gentle on the parts.....I will always use and find new uses for this product.

I feel like this soap really cuts through grease on my dishes. This is very efficient at getting dishes clean. It costs slightly more than the regular dawn soap but it is well worth it.  I highly recommend this if you're looking for a more powerful cleaning soap

[This review was collected as part of a promotion.] love this dish soap doesnt matter what kind of dirty tough stains you have just drop in and mins later it comes right off no scrubbing need best dish soap on the market use no other then dawn platinum soap

I’ve been using Dawn since God was a boy but not anymore. The new scent is so disgusting that it burns my eyes and makes me nauseous. And the smell lingers in all of my dishes so I also get to taste this putrid smell. I will never buy Dawn again so long as that is the scent.

This is by far the best dawn there is. I only use this platinum kind. My hubby is very dirty do I also use this in my washer for his clothes. I don't see any room for improvement in this product, and I recommend to anyone who has an oily situation. Will always buy this product.

I have been using Dawn Platinum 4X for about a year and it is wonderful! I get the 90oz bottle and with this soap, it doesn't take much to work up a great lather. One bottle will last me for a couple of months and it has cleaned everything very well. I don't have a soapy residue on my dishes because it rinses away very well. It's so powerful that a few drops is all you need

Loyal dawn user here, but I have to join the chorus reporting that the new scent is not good. Please bring back the old refreshing rain scent, or something else that doesn’t smell like this. I cannot believe this scent tested well. I will be looking for a new dish soap and earning friends and family until the scent changes, unfortunately.

This is my favorite scent by far, not only is dawn eco-friendly product but it's safe to use anywhere in the home. My fiancée uses this for his greasy hands after working all day, does the trick every time and smells fantastic. I even put it in my soap dispenser for everyone to use.

Dawn is the only dish washing soap brand i purchase in my home. I find that all other brands seem watered down and ineffective. This brand is powerful and totally gets everything off your dishes quickly without having to put up too much elbow grease.