...the new scent is ghastly strong and smells like a very cheap perfume .. burning my nose and throat and the aweful smell lingers on my hands for hours after doing dishes. I can't/won't use this because it is so nauseating. disappointed that you changed it. I'll be looking for a different dishwashing liquid after years of using Dawn.

[This review was collected as part of a promotion.] I purchased this product for the first time just because I had a coupon for it and now whether I have a coupon or not this is the one I will choose because it's wonderful in every aspect from smell to quality.

I’m seeing a pattern here with my cleaning supplies. Again, it’s something that I grew up with that I know works diligently every time. I own a farm and have numerous animals and this also comes in handy for a deep mess in the barn or even on fur. I use Dawn soap constantly for the house and more. If it’s safe on animals, you know it’s good enough for your dishes. Grab some!

[This review was collected as part of a promotion.] I use Dawn Platnum all the time! Unbelieveable cleaning ability, I use it for all my dishes, to take stains out of laundry and for baked on or stained dishes I haven't found anything that it won't work on, if you have a tough stain add a little and let it soak for a short amount of time and it will work on anything! It is very affordable and so worth every penny! It only takes a very little amount to do amazing things. I love every Dawn product I have tried but Platinum is the one I buy most often

I’ve been using Dawn for years and find the new smell of Dawn Platinum utterly revolting. It’s a chemically perfumy odor that’s hard to rinse away and sticks on plastic. Please go back to using more scents from things we’d actually put on plates—lemons, oranges, mint—even spaghetti would smell better than Dawn Platinum.

The soap is OK - the packaging is terrible. First, i had a hard time getting it to spray. Secondly, I had to read the directions to learn how to take the cap off - not intuitive. Then, i finally got it back together and it started to spray, then the bottle fell off the top sparayer cap and spilled liquid all over the floor. Also, it's hard to work the spray trigger. I've used spray bottles for 50 years with good results. Dawn redesigned the spray bottle and got it all screwed up. (If it's not broken, don't try to fix it!)

[This review was collected as part of a promotion.] My son has a bad habit of keeping dishes in his room for LONG periods of time. I mean like weeks! He recently brought out a sink full of dry, caked on plates, storage containers, silverware & casserole dishes. I cringed when I saw the mess he left me. I didn't panic though. I ran hot water in the garbage disposal side of the sink (that way I could get rid of the waste) & put a few drops of Dawn Platinum in the sink. By the time I unloaded my dishwasher & was ready to fill it with his collection, everything had come clean! No scrubbing, just a gentle wipe with a Teflon sponge & it was ready for the dishwasher. I was utterly amazed! I've always loved Dawn, but this is the BEST product ever!

I used to use inexpensive dish detergent thinking it was all the same. I was so wrong! I was gifted this as a house warming gift and then tried some other brands. After all my trials I found that this is just the best!! I love how clean it gets my dishes with using a small amount. It also doesn’t dry out my hands.

Dawn platinum really cuts grease and cleans dishes better than any other brand i have ever used! Especially on tough thick pans it cuts right through and makes cleaning easy ! Its really the best in the line of fish liquids in have tried and has a nice fresh smell

“Hands Downs”, Dawn Dishwashing Detergent is one of the best that I’ve found to date. It’s cleaning effects are great with the bonus of a “degreaser”. It is a very good value for the cost & offers an array of choices e.g., scents, etc. Recommend without any reservations!