I have used Dawn since I could remember. I like the way it was do not change the originals companies! Add to your line but do not change what the customer expects when they have used it forever! I will not buy again and definitely not at bulk stores as usual anymore as I do not like the new smell. Change it back please. always look for original and nothing scented because I used it for everything including bathing my animals, not just dishes. The new smell is horrible. Bad decision.

I have discovered that Dawn platinum dish soap is for more than washing the dishes and getting them clean. I also use it to get out stains in my clothes with baking soda and vinegar. Or as a sink scrub with baking soda to keep my saltiness steel sink looking shiny and clean. It is so versatile and can be used in so many ways. I love the smell too.

I use this super concentrated Dawn on greasy pans and it works super well even just soaking them In water with it. I’ve never had a pan it didn’t clean and that’s impressive in my book, I totally recommend and you barely need to use a dime size on a greasy cookies sheet or pan. Awesome!

I’ve been buying regular dawn for years and the new scent just reeks! I thought my bottle was expired! It’s thick and slimy too, it doesn’t make me feel that my dishes are clean. It leaves quite the residue and an aftertaste on my food! I want the original scents back!

In my opinion this is the best dish soap I ever had. It doesn’t leave any rash on my hands because with some soaps I use I always end up with rashes I don’t know if it’s because of the ingredients or not that causes that but I have not had a problem with this soap. It works really good my family only buys this. It smells good to me. And it works better and it’s a lot easier to get dry food off the plates it like softens it somehow and makes everything come off easier. So it’s a great dish soap to use. And I heard that dawn makes oil come off it was animal tested and it gets rid of fleas! This is a awesome soap. I was watching this one commercial and it was about ducks having oil on them and they used dawn soap to get all the oil off of them. This was also on the news a couple years ago but I totally recommend this to everyone to get this soap if you have a lot of dishes or if you have pets that have fleas, dawn soap will do the magic!

Dawn dishwashing liquid is proven and the best for me! Even small amount of soap still so bubbly and no greasy. The smell is good not too strong but one thing that I don’t like is after I used my sponge after washing the dishes for following day the sponge smells like cockroach.

Have loyally purchased Dawn for decades but will now be shopping for a new dishwashing soap. The new “and improved” fresh scent is immediately headache inducing and turns my stomach. It smells like overpowering, heavily scented laundry detergent - not something I’ll just get used to. What a disappointment.

I have bought Dawn exclusively for the last ten+ years. I have never used any other dish soap and have recommended all my friends and family to use it. The new formula is absolutely horrible. My dishes no longer get clean, the soap is slimy and the scent is HORRIBLE. You have lost a lifelong customer. I’m so disappointed.

I am so sorry I never write poor reviews, but I'm disappointed that I've heard the original scent is going to be discontinued. If I'm wrong about it being discontinued I will update my review. I have been a lifelong user of Dawn Dish Soap, 45 yrs plus. The main reason I stuck to this brand was the original left almost no smell, and as a kid it was advertised as good for the birds during oil spill cleanup, so a better more natural way to clean. When you ate food off dishes the food smelled like food. This new version leaves a smell on my dishes and hands, now when I eat my food all I smell is the fragrance. I guess I'll be sticking with it's expensive alternative of apple, which has less of a lingering perfume smell. Or I may need to find a new dish soap. Really hoping they change their mind and continue to carry the original version too.

This has to be the best dish washing liquid on the market I have always used this and my parents and grandparents used it before me too, if that doesn’t tell you something I don’t know what will. But this really is hard on grease and grime but gentle on skin like they tell you , also you only need a little bit at a time because it goes such a long way. I absolutely recommend this product.