I hate doing the dishes but love this stuff I can be lazy and let my dishes soak in some water and this dish soap while i eat and have my place smell great and then have a quick rinse of the dishes afterwards. Plus the price point is great and the bottle is so large it last me forever!

I have used Dawn for many years. What the heck happened? You have diluted it and it stinks to high heavens. The smell makes me sick to my stomach and gives me an immediate headache. Thank goodness I found an old bottle in the garage. You did not improve your product you made it worse. Will not be buying more!

You can never go wrong with Dawn. They got me with their original Dawn scent that cleans oil off animals gently. Now they blow me away with ultra platinum refreshing Dawn dish soap. It smells great, makes grime slide off, and doesnt leave that weird film other brands can leave behind.

The Dawn Platinum works awesome on caked on, greasy, nasty dirty dishes. It's definitely a great value for the large size bottle. The dish soap is very effective at washing dishes, general cleaning, washing the boat & car and is a great stain remover for clothing. The smell is light and fresh. I am a repeat buyer and recommend this product.

No where on the 8oz "Special Value" of Dawn Platinum does it have the "4X MORE Grease Cleaning Power Per Drop" claim. Actually no where on the product label does it state it even cuts grease.
If Dawn introduced a less than capable budget item, would we even know? Wow, that would ruin confidence in a trusted brand for sure.
For this reason I am unable to judge the quality sufficiently. As for recommending, sure but...Caveat emptor

[This review was collected as part of a promotion.] I have use a lot of dish cleaning products over the year. This product work great I all way buy it .If I go to store that doesn't have it I will go to another store that is how well this product work so give it try and you will use noting else.

This has been my favorite dish soap since before I can remember. I’ve been using it for so long I don’t think I could ever switch. The scent is nice, it’s gentle on the hands, and does a killer job cleaning a sink full of dishes. Every time we buy a bottle, Dawn donates to help save the wild life. What is not to love?

This really works for more than just dishes!!! My mother was using a hair product that left her hair EXTREMELY waxy, we thought we were going to have to actually cut her hair out. But then I remembered hearing that people use dawn as a clarifying shampoo before a moisturizing one and let me tell youuuuuu! WORKED MAGIC ON HER HAIR! We got the waxy film off (after a few washes 😅) but I truly don’t think shampoo would’ve done nearly as a good of a job as dawn dish soap just did!! Will remain a staple in our household!

I have always used Dawn. Probably every kind they make. But this is my go to. So clean, removes stains, washes off grease with out me even scrubbing yet. Smells so fresh and clean. I even bathe my Yorkie in it. If you don't already know. It kills fleas in seconds. Keeps my Yorkies hair so silky and beautiful.

I've always loved using Dawn on my dishes. I wouldn't use anything else! I also use it in the laundry room on grease stains on clothes and recently I found another great use for it. Dog's saliva will stain their white coat, well I've found that with some work, Dawn will remove that stain too. Thank you Dawn!!