I’ve been using this soap for years and the recent scent change is SO disappointing. The fragrance is overwhelming and lingers so long that it lasts after sitting in cabinets and being used. I cannot stand it and really really wish the scent would revert to its original formula bc the cleaning power cannot be beat.

I don't know the difference between this and regular Dawn. Sometimes they send coupons for this specifically so I get it but it's whatever. They're all the same to me. I think this one does cost a bit more. If so, probably not worth it. Regular Dawn just as good.

[This review was collected as part of a promotion.] I normally hate buying dish soaps that have a scent because they're too strong. This smell is light and fresh. I love how well its gets baked on cheese off without super long soaks. Its definitely my go to soap now.

After trying a bottle of Palmolive in an attempt to save money, I went back to Dawn. Nothing like it for cleaning. For some reason I bought a large bottle of the platinum 4x refreshing rain scent. I cannot stand the overpowering smell of that stuff. Too much fragrance! I would also like to say it takes a lot of rinsing to get the soap off the dishes. I will be looking for the tried and true regular dawn. Recommend less fragrance, it’s just awful and I am too cheap to throw it out.

Dawn has always been the best dish washing detergent in my opinion. It’s very effective at cutting grease and lasting a long time. The platinum line seems to really work well at getting stuck on food with minimal soaking. The price is good and as far as I’m concerned, Dawn makes the best!

I’ve used Dawn dish soap for ages and have always love how great it works and the smell. I don’t know why they changed the recent formula, but now it smells awful. I thought my husband came home with the wrong one, so I just bought another and there is definitely something wrong with this stuff. Bring back the old refreshing rain scent!!!

The new fragrance is almost nauseating. Prior Dawn Platinum was pleasant and not overly fragranced. Please bring back the original scent. Many people are highly sensitive to perfume. This large refill size bottle will be returned. We can’t tolerate it in the kitchen. Have you people ever smelled “fresh rain”? I suggest P&G have their contract manufactures develop a “free and clear” version of Dawn with no scent. I think it would be a hit!

I love Dawn platinum and have been using it for years. We have hard well water & it works better than any other! That being said, I do not like the scent change!!! In fact it stinks like Palmolive dish detergent & has me looking for a new product with a less offensive smell.

We use Dawn a lot in my household as you can tell from the picture. Dawn does well for my dishes and isn’t too harsh on my sensitive skin. The scent is subtle, and doesn’t leave the scent on my dishes. I enjoy how clean Dawn gets my dishes and glasses. Definitely no streaks or spots on my plates and cups!

What happened to the old Dawn Platinum? The new Dawn Platinum smells so bad it’s nauseating. My husband usually never complains about product smells but he wouldn’t stop talking about how the new Dawn smells so overpowering. He also commented how he washed a knife and used it to cut an orange and then could taste the soap while eating the orange. We notice that you can’t rinse it out completely on dish clothes and they turn sour over night. We basically chucked the huge new bottle down the drain.