I absolutely love Dawn. It does great on dishes but I also use it to pretreat tough laundry stains and even works great on carpet stains. Is also great for car upholstery and cleaning the grime from the rims on your vehicle. So many uses and it's safe and gentle.

I have been using dawn for YEARS. why did you guys change the smell?? It's horrible and gives me a headache every time I have to wash the dishes. I liked using dawn because it makes washing the dishes so easy. Now it feels like a chore again. Please go back to the old smell.

I love Dawn platinum for my dishes. A little goes a long way with this dish soap and leaves all my dishes clean and grease free. With weekly meal preps, dishes pile up on the weekend and using Dawn makes the task of washing the dishes so quick and easy. I don't use anything other than Dawn platinum for my dishes.

The new scent is horrible and offensive. I had to air out my kitchen and the horrible fragrance took hours to dissipate. This new scent is extremely unpleasant and way too intense. Since so many consumers like myself have fragrance sensitivity, I really do not understand why you do not make an unscented version.

I love dawn dish soap wont use any other brand & I've tried all brands & always run back to dawn. Smells very clean & if u have something extremely greasy and let it soak in this & wash it up it seems like it was never greasy. & a lil goes a long way which I love.

[This review was collected as part of a promotion.] I love Dawn it is the only product I use. It cleans my dishes without having to scrub and scrub. If I have something really tough, soak for a few minutes and they come out perfect. A little Dawn goes a long way. The others you need to use so much more just to get the same results. Great product.

Why did you modify the formula of a product that people liked? That was foolish. Now I and many others can’t stand the smell and will find alternatives. Later you’ll likely revert back to the original formula but in the meantime many of us will have moved on. Changing the formula was not a good business decision.

[This review was collected as part of a promotion.] I normally hate buying dish soaps that have a scent because they're too strong. This smell is light and fresh. I love how well its gets baked on cheese off without super long soaks. Its definitely my go to soap now.

Dawn Platinum is seriously the best! I’ve never witnessed a dish soap take hard on food off so easily within a couple minutes than this version of Dawn. It lasts forever as we utilize our dishwasher a lot. It’s also very affordable. Will continue to purchase this awesome soap!

I have been a lifelong Dawn user. On the rare occasion, I stray it is purely out of curiosity, but I'm always brought home to Dawn. Then they released platinum. This beauty eliminates my excuse of needing to let the dishes soak. I can seriously clean just about any pot, pan, or dish in a matter of a few seconds rather than letting them soak for 30 minutes and still have to "do the dishes."