I never will use any other brand than dawn dish soap! It’s absolutely the best for so many purposes outside of dishes as well. Dawn and vinegar and water was the best all purpose cleaning solution I mixed up, it’s amazing at cutting through stuck on grease and food and doesn’t leave a greasy residue

Dawn Ultra Concentrated Dish Liquid Original is the absolute best at getting grease off your dishes. I’ve switched to other brands on multiple occasions trying to save a buck but I always come back. You have to use twice as much of any other brand to get even half the cleansing power of Dawn. Good stuff!!!

OMG: I didn't know Dawn had changed the scent and supposedly put a secret ingredient, until I opened the new bottle I had. The strong ugly scent started to give me a COVID headache and the headache lingers because the strong odor stays in your hands. The old Dawn scent was pretty good and I have been using it for 35 years. I am going to have to find another detergent for now. Will not go back until the original scent is brought back.

Best of the best...it’s so concentrated, a little goes a long way. It cuts on grease like no other. Super effective and affordable. I wouldn’t change it. Easily available and like the scent. I would buy again and again and recommend without hesitation

I am beyond disappointed in the "new" Dawn formula. I am 60 years old and have been using Dawn since my mother started using it when I was in my teens. I thought that it was my imagination that the new Dawn was not cleaning my dishes as it had in the past. That the soap seemed less concentrated and that I had to clean, rinse, re-clean and re-rinse to get my dishes. I realized that I wasn't going crazy when I noticed how quickly the level of soap in the bottle was getting lower. I will be shopping for a new dish soap after all of these decades. Sad!

I am very satisfied when using this product because in my opinion, the product cleans dishes, has a pleasant fragrance, and the dishwashing liquid has a certain thickness so it is very economical for the user. I am still using it. 1 of the same brand for cleaning in my house because I love this brand.

This is truly a great product. Since we do not have a dishwasher we use this every night. It helps get the grease gone and we use it for some of our clothes that need to soak as well. There are other products out there, but really nothing works like dawn dish soap.

My family has always used Dawn liquid dish soap so I guess that’s why I use it but honestly I like the product it works well and I feel comfortable because I know it’s trusted and works. Germs aren’t something you see so the brand gives me peace of mind.

I own a restaurant since 1988 and have always have used Dawn regular dish soap for our pot sink and all the cooking lines, even my greasy hood. I bought the platinum bye mistake on a order about a year ago. Even with it costing more then the regular I loved the smell so much that I just kept ordering it, but now they changed the smell no sure why but it’s horrible! Every night we use it on hot stoves and grills and ovens and it makes my stomach turn, the old scent was absolutely fabulous. Can’t wait to use up the many cases I have already purchased so I can be done with this product.

The scent is not overpowering. Nice and pleasant. Packaging is all right. Cleans my dishes well and thoroughly, great price. Lasts quite a while and you don't go through so much. Recyclable Packaging. We have used Dawn for as long as I can remember. I recommend.