We're sorry to hear that a loyal Dawn fan like you feels this way, as we can assure you that a lot of thought goes into creating features that we think you'll like. We'd like to mention that we haven't made any recent changes to the scent of our Dawn Platinum Fresh Rain. While we did change the name from Refreshing Rain to Fresh Rain in February 2024, this was a name change only. Your comments will be shared with our team, and we suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.

We're truly sorry to hear a loyal fan like yourself isn't impressed with the Dawn Platinum Refreshing Rain scent upgrade, but we truly appreciate you taking the time to share your feedback. We always take consumer comments into account when designing our products, so we'll be sure to share your experience with the rest of our team. Your satisfaction means everything to us, so we'd like to help find a scent that better suit your needs. Please give us a call at (800) 725-3296.

Thank you for leaving this review on Dawn Original's new scent, KathyC. Your feedback is important to us and it will be shared with our team. We'd love an opportunity to regain your brand loyalty, and hope you'll call us at (800) 725-3296.

We're sorry to hear you aren't a fan of the upgraded scent. We acknowledge that this is the first scent change for Dawn Original in over 10 years, and we apologize for any inconvenience or dissatisfaction this may have caused. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. Your feedback will be instrumental in guiding the Dawn Team as they continue to work on future innovations. In the meantime, we hope you'll try our unscented Dawn. We'd like to get more information to help, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.

We want to make doing dishes easier, and we're very sorry you had this experience. Please know that your safety is tip top of what we think about and our soaps are rigorously tested to be safe when used as directed. We'd like to get more information for our Quality and Safety Teams. When you get a moment, please call us at 800-725-3296.

Your loyalty is greatly appreciated, Bring It Back, and we're very sorry to read your review. Based on what you've shared, we do recommend discontinuing use of Dawn Platinum in the Refreshing Rain scent. In its place, we hope you'll give either Dawn EZ Squeeze Free & Clear Unscented or Lemon Essence a try, as they both have all the cleaning power of Dawn with no added scent, or a subtle citrus scent in the case of Lemon Essence. To help you further, as well as provide a complete report to our Safety Team, please hang on to your Dawn Platinum bottle and call us at (800) 725-3296, Monday-Friday, 9 AM - 6 PM EST.

Thank you for your review. We're very sorry to hear about your experience with Dawn Platinum, and we want to assure you that your health and safety is our top priority. With our many quality checks, every bottle of Dawn should meet our high quality standards of safety and effectiveness. Your loyalty and satisfaction matter to us, and we'd like the opportunity to help. Please give us a call at (800) 725-3296.