I refuse to buy any other brand of dish soap. This stuff cuts through grease on contact and leaves your dishes sparkly clean. We also use it for bathing our animals monthly bc it helps repel fleas (and kill if you have them). Soft and gentile on your hands so they dont dry out. A little goes a long way! 

Do NOT like the new clean scent. Although it does dissipate quickly, it is very perfumed. Not at all what I want to clean my dishes with. Please keep the original scent, I love my dawn it works great, been using it for over 30 years. But the new scent is NOT clean smelling. Don't fix it if it's not broken

This product is great for everything.i use this as soon as something gets spilled it takes it right off. I also mop my floors with this and with no heavy chemicals my floors stay clean. I scrub my counters, microwave and makeup brushes. This product has so many uses and leaves a powerful clean. Great for dishes but definitely has a multi uses

I’ve always had issues with dish soap irritating my skin. It usually dries out my hands and or makes my skin crack. I’ve never had any problems using dawn. It’s gentle on my hands but easily removes grease or food debris from my dishes. A little bit goes a long way.

Hands down the best dish washing liquid around! This soap breaks up harsh residues and makes cleaning a breeze, it is also great for other tough messes like grease. It is worth every penny and I would definitely recommend to anyone who wants squeaky clean dishes. Dawn Ultra Platinum Dishwashing Liquid

My FAVORITE! I love Dawn but the Dawn Ultra Platinum Dishwashing Liquid works AMAZING!! The dish soap removes all the grease from pans and cleans all of my dishes sparkling clean! This is my go to dish soap & I will continue to buy this product. I highly recommend using this dish soap.

DAWN's Platinum dishwashing liquid is the best I've ever used. Many products lay claim to being powerful but this one really is! Additionally, it works great on getting grease and dirt out from under your fingernails. They should use DAWN Platinum in nail salons. Maybe they already do!

Unfortunately, the company has opted for a fragrance that can only be described as reminiscent of an old lady's perfume. This overpowering and outdated aroma lingers not only on your dishes but also throughout your kitchen, making the post-meal cleanup process less than pleasant. What was once a task met with neutral scents or even refreshing aromas now feels like a journey back in time to a perfume counter of the past, where such heavy, floral scents might have been more at home. This choice of fragrance significantly detracts from the user experience, overshadowing the soap's commendable cleaning capabilities. It's disheartening to see a brand renowned for its reliability take such a misstep in product development, prioritizing a scent that may not appeal to a wide range of consumers. Hopefully, Dawn will take this feedback to heart and consider reintroducing the classic, less intrusive scents that many have come to know and love, or at least offer a variety that caters to different preferences.

I have used the Original Dawn Platinum since it first hit the shelves. I LOVED it and recommended it highly. I had some stocked up, so I didn't realize right away that the scent changed. I recently opened a bottle and was overwhelmed by the new perfume smell. The bottle looks exactly the same, so I went to store after store looking for the unscented/original Platinum. I did some research and discovered it isn't available any longer without the horrible smell. Not only does the stink give me a headache, but the perfume also made my hands dry out and crack. Now my knuckles are bleeding, dry and itchy. I threw the two brand new bottles I just purchased in the trash.

[This review was collected as part of a promotion.] I have been using Dawn Platinum ever since it came out on the market. I especially love the Power Clean. This is truly a remarkable product. The cleaning power is unreal. No other dish detergent compares. A little goes a long, long way ! Really cleans the dishes fast with less scrubbing. I can put some in the dish water and immediately they are ready to wash....Hardly no scrubbing. Excellent on baked on food. Thank You for allowing me to do a review. This is the only dish liquid on the market today that I will purchase ! It's easy on my hands as well as being powerful !