PLEASE bring back the old Dawn scent. The new scent is awful and so strong. The entire house smells like it when I had one pan soaking in the sink with a little dawn. The old Dawn scent was perfect. I love Dawn for so many reasons but I will have to switch if the new scent remains.

This product is really good and perfect for washing dishes or even for the bathroom. It really does clean dishes really good especially before putting them in a dish washer. If you do use this for the bathroom it is really good and it doesn't dry out your hands either. Really do recommend this product.

I’ve been a Dawn customer for decades and absolutely detest the “new fresh scent” It doesn’t smell fresh it smells artificial. The fragrance is overpowering it gives me a headache. WHY did you go and ruin a perfectly good and successful product? I may have to discontinue my use due to the smell.

Perfect for every day messes, everywhere. The scent is to die for!! Perfect for grease and hard to clean crud. I recommend up everyone. The smell and super concentration are my favorite attributes. Highly encourage you to try! Life is so much easier. Dawn

Dawn Platinum Advanced Power Dishwashing Liquid is a powerhouse when it comes to tackling tough grease and stuck-on food. Just a little goes a long way-its thick formula cuts through grime quickly, even on dishes that have been sitting out. It lathers richly and rinses clean without leaving residue. What really stands out is how fast it works-there's often no need to soak. Plus, it has a fresh, clean scent that doesn't overpower. It's an excellent choice for anyone who wants an effective, time-saving dish soap.

AMAZING. Totally satisfied, I've always have this soap at my house. I buy others so I can compare to this one, but no soap has come close to it. I just need a little bit on my soap cup and it will remove all the grease from my pans and plates. BEST DISH SOAP.

We’ve been happy with Dawn Platinum for quite awhile. No longer! Can’t have such a strong and nasty smell in our kitchen, not to mention in our dishwater and on our dishes. The old smell wasn’t great, but we buy dish soap for its cleaning power, not its perfume. Can’t get past the smell of this stuff, though, so unless and until you fix the stink problem we’re ex-fans.

I have always bought dawn platinum to use around the house for everything from dishes to cleaning ice chests I loved the original sent of the platinum and how it cleaned but now the new sent is terrible and lingers on your hands and anything you clean they need to bring back the original platnum sent until then I’m using a different soap

I love Dawn soap, but I accidentally grabbed the Fresh Rain scent. Hand down the worst smelling product. It straight up smells like Freshstep kitty litter. Do you guys use the same scent?!?!? I really don't want my dishes smelling like cat litter. Please go back and fix the smell.

The scent is so fresh and clean smelling and I have been using Dawn for years so I know it gets the job done on greasy pans baked on food and if need be on greasy hands my husband is a mechanic I also spot treat his coveralls before washing a little dab will do ya though because it works so well. I also add a little to my water and floor cleaner for a degreaser on my kitchen floor. The suds foam up nicely . I will never quit using Dawn because it's the best out there !