I cannot believe Dawn changed its scent. This new scent is awful, horrible and overpowering. I truly hate the new scent. I have used Dawn for so many years and it was a staple, iconic product. It boggles my mind that the "original" Dawn scent would be changed. Please bring back the old scent. I honestly will not buy Dawn again until the old scent is returned and will have to find a new product.

I bought the Dawn Platinum 4x a year ago with great coupons. Previous I didn't really have a go to brand because I bought what was on sale. Since purchasing this I realize am using less of the product when I do my dishes because of how great this works. Even though I am extremely frugal and because I am frugal I will only buy this product from now on. It may appear to cost more but because I use less, it is cheaper to use. A must for my dirty pots and pans.

[This review was collected as part of a promotion.] I exclusively buy Dawn Platinum Power Clean Refreshing Rain Scent to wash all my dishes and pots and pans. Its grease cutting ingredients work wonders on breaking down the greasy residue on my roasting pans and frying pans in just 3 minutes. Dawn Platinum Power Clean cuts down on my scrubbing time. I even take Dawn Platinum Power Clean when I go camping or on vacation to the beach. It is the BEST!!

Dawn has been my favorite dishwashing liquid forever! It smells great, is cost effective and really cuts through the grease. A little goes a long way. If I get a stain on my clothes or my couch I put a little bit of Dawn on a wet rag and rub the spot and it's gone!

This is a great product! Cuts right through the grease on my dishes and makes it an easy process. The scent is pleasing but not overpowering. It's a great price! Plus a bonus: it cuts right through grease stains on clothes! Pretreat your clothes with a little dawn dish soap and stains come right out!

I love Dawn because it of course does it's job cleaning dishes, but I can also use it to scrub stains on clothes, shoes, etc. You don't need to use a whole lot either because it's super concentrated. But it's gentle enough that it doesn't ruin your hands or clothes.

I've been a diehard fan of "blue Dawn" for years. The scent was mild and not overpowering and it was the best at cleaning the dishes! I've also ised it MANY times in concoction with other ingredients to care for skunked doggies. I bought a bottle the other day...the scent is nauseating and I don't know why! My apologies...but if it ain't broke...don't fix it!!

[This review was collected as part of a promotion.] Dawn platinum has been the best dish detergent. The dish soap lathers up very nicely and hits the problem areas. Washing stuck on grease on pots and pans is a breeze now. Especially the stubborn casserole dishes. Dawn platinum is well worth it value.

[This review was collected as part of a promotion.] I had not tried the Dawn platnium until my sister did. She said that if I tried it I would switch and not go back to my previous brand. She was right. I can use this and it cleans all of the mess. I have 4 kids, bird, cat, crabs, and a husband.

I absolutely love Dawn dishwashing soap. It's a very versatile product that is very affordable and really gets its job done. From cleaning dishes, floors, and animals Dawn is really a trusted and well-used product in our home I would recommend this very affordable product to others and I will continue being a repeat customer in the future.