The most effective dishwashing liquid there is. This cuts right through grease and dirt so quickly I spend less time and liquid for each sinkful. Dawn is more expensive than most of the brands but I'm overall happy with the results despite its cost. Sometimes use this on laundry stains (at least it's cheaper than stain remover).

This is my favorite dish Dawn Platinum Bleach Alternative Dishwashing Liquid Dish Soap Morning Mist 24 Fl Oz soap. It's the only one that I will use. It actually gets all my dishes so clean, and it has multiple uses. I use it on stains in the laundry , I've used it to wash my kittens, I used it to wash my floor's and I found it to be a really clean smelling.

I hate the new smell! I bought a giant bottle at a big box store thinking it was the same...it looked the same. As soon as I started using it I noticed it had a different smell. I can't stand the smell! What was wrong with the other scent?!? Why change a good thing?!?

I just bought this dish soap and the smells is very unpleasant. A few years ago I was using a pink dawn scent that had the same bad odor. I gave it to my mom because she couldn’t smell it. I’m hoping this will help identify the scent that is offensive to some Of us and it can be identified so we know what to avoid in the future.

I really like the Dawn ultra platinum dishwashing liquid it gets my dishes sparkly clean it makes my hands feel really soft as well I don't think there's any other brand out there that is better than John you can use this dishwashing liquid for multi purposes as well I definitely recommend trying this brand

This is my favorite dish washing liquid. I love the fresh rain smell and it always does the job even on the worst dishes. It's also really good for cleaning oily or greasy pans without leaving any residue behind. I would definitely recommend this dish liquid.

undoubtedly the best to wash dishes, I am Housewife and wash dishes is a constant. It's more expensive than other brands but it's worth it. before I used other cheap ones that did not work. Dawn yields a lot and is also delicate with your hands. it's worth investing in a good dish soap.

Dawn dish soap hands down is best I've used. I love the smell, the leather it has really cleaning the dishes getting rid of all stuck on messes. You don't need a lot on the sponge either a little definitely goes a long way. It's affordable, and definitely always a repurchase! 

The fresh new scent Dawn dish soap is horrible! It stinks! It smells like somebody’s bad perfume. It doesn’t work like original Dawn and I want the original Dawn back, but I can’t find it anywhere. I am very unhappy that this scent is sticking to my plastic cups and when I pour my milk in my cup, even though I rinse that cup out very well repeatedly, I smell perfumy detergent instead of the milk. Stop messing with Dawn dishwashing liquid. You’re ruining a great product!

I have used Dawn for many years and have been extremely happy your product. However, this new scent is awful! I actually gives me a headache. I have a bottle in my kitchen and another one in my laundry room. I have recommended your product to family and friends. I haven’t used anything other than the original Dawn or Dawn platinum for the last 20+ years! Please change the formula back to what it use to be so I don’t have to start searching for another brand!!