Dawn has always been the best dish washing detergent in my opinion. It’s very effective at cutting grease and lasting a long time. The platinum line seems to really work well at getting stuck on food with minimal soaking. The price is good and as far as I’m concerned, Dawn makes the best!

[This review was collected as part of a promotion.] This has taken off stubborn baked on grime from many pans. Works better than anything I've ever tried before. Smells wonderful and I have used it as a laundry booster for greasy and very dirty clothes.

As a Dawn user for many years (and a PG stock holder), I’m extremely disappointed with the new scent. It’s a sickening sweet smell and way too strong. Why mess with such an effective, successful product?! I’m seriously considering no longer using Dawn. It’s that bad!

This product has been used in my household for as long as I can remember it’s the only soap we buy! I have found that this soap is much faster than any other soap I have used in getting rid of any food left on my dishes. It also smells good! It makes doing the dishes easier. This product is very affordable

I loved dawn dish soap, last couple of years I've noticed it doesn't clean the way it use too. I've tried all the different dawns, my dishes come out greasy. I've even boiled water, used more soap, and I get greasy. Don't know what has changed, now I'm looking for something else.

Dawn always does the job for me. But this Ultra Platinum kicks butt. I only need a tiny tiny amount and it cuts through oils and grease. It’s more expensive than some of the other brands but it’s so concentrated, lasts a good while. And it smells so good!

The new scent in Platinum Dawn is appalling. I have used Dawn for years and I simply CANNOT tolerate the smell! After searching the internet the reviews are overwhelmingly negative. I don’t know if my Voice will be added to the outcry. PLEASE change the formula back to the original. I have to throw out a gallon bottle because it leaves an awful smell on things washed in it for days!

Probably the best dish soap out there. It always removes every bit of oil on my dishes and kids bottles. The scent is perfectly fresh and not too strong. Doesn’t make my hands dry after it or irritate them. A little bit goes a long way so this will last you months.

[This review was collected as part of a promotion.] I have been using Dawn Platinum ever since it came out on the market. I especially love the Power Clean. This is truly a remarkable product. The cleaning power is unreal. No other dish detergent compares. A little goes a long, long way ! Really cleans the dishes fast with less scrubbing. I can put some in the dish water and immediately they are ready to wash....Hardly no scrubbing. Excellent on baked on food. Thank You for allowing me to do a review. This is the only dish liquid on the market today that I will purchase ! It's easy on my hands as well as being powerful !

I can say that I have tried many different dishwashing soaps and this one is the best. I can fill up my sink with hot water and some of the soap, let my dishes soak and after about 20 minutes the food comes right off. I was shocked because so many advertise that is what they do and not all of them do the job.