I have used the Original Dawn Platinum since it first hit the shelves. I LOVED it and recommended it highly. I had some stocked up, so I didn't realize right away that the scent changed. I recently opened a bottle and was overwhelmed by the new perfume smell. The bottle looks exactly the same, so I went to store after store looking for the unscented/original Platinum. I did some research and discovered it isn't available any longer without the horrible smell. Not only does the stink give me a headache, but the perfume also made my hands dry out and crack. Now my knuckles are bleeding, dry and itchy. I threw the two brand new bottles I just purchased in the trash.

After trying a bottle of Palmolive in an attempt to save money, I went back to Dawn. Nothing like it for cleaning. For some reason I bought a large bottle of the platinum 4x refreshing rain scent. I cannot stand the overpowering smell of that stuff. Too much fragrance! I would also like to say it takes a lot of rinsing to get the soap off the dishes. I will be looking for the tried and true regular dawn. Recommend less fragrance, it’s just awful and I am too cheap to throw it out.

This is my favorite dish soap and to be honest it's great for multiple things not just dishes. It's great at cutting grease and effectively cleans dishes without a lot of work. I also use it to get stains out of clothing. I have to use very little to get the job done so the Dawn dish soap is more cost effective in the long run.

This stuff is so good! When I say a little bit goes a long way..... I mean it! The scent is also super fresh! This is my favorite collection of dish soaps from dawn. They're really sudsy which I like too because it makes me feel like everything is getting really clean xD

I don't use any other soap that dawn dish soap... no other soap stays as soapy for as long as this one... you know how some soaps don't stay soapy and it just makes you feel like maybe your dishes aren't really getting clean? This is definitely not gonna do that... this soap is so good I just honestly don't trust any other brand like I trust this one.i definitely recommend!

I’ve been using Dawn Platinum for 7-8 years now. I loved it (5 star quality). However, within the last 2-3 years I’ve noticed a change in the product. There is a 50% decrease in its strength and effectiveness. I used to dilute it as it was highly concentrated. Now, when I dilute it, the liquid barely produces suds. I go through a bottle much more quickly than the previous Dawn Platinum. Did the formula change?

Dawn cleans great, we all know it. They are the undisputed dish cleaning champion. However, I am here regarding the updated 'fresh scent'. It makes me sick. I do not buy Palmolive because of the smell. I thought I bought the wrong thing on accident because Dawn has a lovely clean smell and always has. Not anymore! I looked at the bottle to check, and sure enough they updated it and it's bad! I may have a sensitive nose, but I enjoy good smelling things plenty. This is NOT it. Please go back to the tried and true scent of Dawn. I'm literally gagging at the overpowering smell of this 'improvement'. Why yes! It is that bad. I will be finding a different brand unless they fix it. I cannot take the smell. Yuck!

Dawn dish soap hands down is best I’ve used. I love the smell, the leather it has really cleaning the dishes getting rid of all stuck on messes. You don’t need a lot on the sponge either a little definitely goes a long way. It’s affordable, and definitely always a repurchase! 

Nothing beats the cleaning power of Dawn and I have used it exclusively for decades, the new platinum scent is overbearing and lingering. Smelling of green tea, dirt and baby powder I assumed I got a bad bottle but it appears this is the new scent formulation. Some people might like it but its a little misleading when you have been buying a product for years in the same scent and then suddenly its completely different, why not just make a new scent line instead of replacing what was so good before? Again, it cleans wonderfully still, but the scent lingers and is off putting if you were expecting the old scent. I will be switching to the original from now on because this scent just doesn't work for me even though I prefer the platinum line for the increased cleaning.

I can not imagine what the mad professors in the chemistry department thought they were doing! They have ruined a perfectly fine by product by adding this horrid scent . And they didn’t stop with just one! So we are confronted with Apple, Orange, Jasmine,, Clean Fresh and who knows how many more. It actually gave me an allergic reaction and I returned it to the store for a refund. Bring back the Original Dawn . If it ain’t broke don’t fix it. I’ve been using Dawn as long as I’ve been washing dishes, but no more! Reminds me when they tried to introduce New Coke, Fiasco on all fronts. Dawn seems to be following their lead unfortunately .