I switched over to Dawn Platinum because of the awesome scent and quality job. However, the most recent bottle I bought, the scent is horrendous. Please bring back the original scent. I will not be buying this any more because of the new awful smell.

[This review was collected as part of a promotion.] Sometimes when I'm beat from the stress of the day, and I've cooked dinner for my family, all I want to do is sit and relax for a minute. Before I know it, a minute turns into an hour or more, and then I realize the next morning that there's a sink full of dishes to be washed. All I have to do at that point is turn to my trusted Dawn Power Soak. I squirt a little bit in, run the water over the dishes and then leave out to pick out my outfit for the day. After a minimum of 3-4 minutes, my dishes are able to be cleaned as if they had soaked all night.

I've always trusted Dawn. This product fights tough stains and dirt on pots and plates. This product helped me save a little bird's life who was stuck in a little puddle of oil (literally just happened last night). I will recommend this product to anyone!

I recently started to use this dishwashing liquid because my previous one did not work well. I was very impressed with how this works. All of my vessels were very clean and shiny. It also removes though stains and bad smells. I would definitely buy it again.

Wish I didn’t have to be but Dawn really is a better brand than a lot of dishwashing soap’s. I do like the ultra platinum it just helps cut off some extra grease especially if I leave anything overnight and I would suggest sticking with a brand once it works for you. Dawn just happens to be that brand for me

[This review was collected as part of a promotion.] I grew up using dawn, and have periodically tried other brands. I initially got this as a sample size for super cheap. Best value ever. It lasted several months. It's highly concentrated, so just a little does the trick magnificently. It also smells wonderful. I won't be switching to another brand again, because this is the best deal for the dollar, and gets things far cleaner than alternatives.

Honestly I don’t know who would buy any other brand of dish soap. I only have to put a little bit on the sponge and it lasts a whole sink full of dishes. There’s no residue or spots. I literally buy this in bulk an even have a travel size for camping.

This is the best stuff! And I only use half as much with each load than I normally do with any other brand. I don’t own a dishwasher so I hand wash every dish that I use. This is my go to because I will use for other bottles to just this one. I’ve bought other brands because they smell good and they just don’t have the cleaning power that this one does

[This review was collected as part of a promotion.] I was skeptical about spending almost 4 dollars for dish soap but the whole "Get an overnight soak in 3 minutes" was too alluring to dismiss. I was amazed at how well it worked and how little I had to use and how long the bottle actually lasted. Dawn Platinum is THE ONLY detergent I will buy.

I’ve been using Dawn for years to clean everything from dishes to litter boxes to bathtubs. I recently bought a new large bottle as I get the refill size and the new scent is terrible! I don’t know what changed from the last time I purchased maybe a few months ago, but it does not smell like regular Dawn and the new scent is off putting and unfortunately will be switching brands.