First off, it smells amazing. Like a fresh/clean linen scent. I used a small amount on some dirty towels that I had to see if its scent would be stronger than my normal detergent alone. These towels were from puppy training and no matter how many times I washed them they still smelled like wet dog after I used them. This worked amazing on those towels and now they smell great. I also didn't have to use a whole bunch and a little went a long way.

I have used Snuggle products in the past and have always loved the scent, so I was excited to try this new product. lt does smell great and works wonderfully to soften fabrics. I do have to say the directions are somewhat confusing though. Under the how to use section, it says to fill to a little below line 1 for a large load, and to fill to line A for medium load. so my question is what are all the other measuring units for? There is a 1,2,3,4 and 5 as well as an A, B, and C on the measuring cup?? These measurements are not addressed at all in the directions. Also it says to shake the closed bottle and then place it on the side with a dispenser down. Does this need to be done each time the product is used? If so, seems like that would be quite a hassle. So although I like this product, I think I will stick to my scented beads for ease of use.

This fabric softener is fantastic! It truly smells delicious; it's a soft, clean, and delicate scent that leaves my clothes with this pleasant aroma that lasts for days. I absolutely love the softness and the smell. I've definitely used other fragrances from this brand before, and some I like more than others, as everyone has their preferences. However, this 'Blue Sparkle' fragrance is genuinely delightful, especially since I prefer soft and clean scents.

This product smells so good! I cannot smell the musty oder of clothes from my teens who play sports. After the wash, my clothes feel soft, smells clean and refreshing. The freshness smell doesn't go away and lasts for a while. This is a great product that I highly recommend.

My experience with this product was a positive one, it had a nice smell but it wasn't too strong where it was overwhelming even when I put a lot with my laundry. There was a little dispenser on top to help with pouring the softener to get a more accurate measure which really helped too, so there was not too much. It advertised helping fight odor, soften fabric, protect colors and repel lint which it did and when my clothes were dry it was nice and refreshing to wear them again. There is nothing to dislike about this product but I wish the cap had more obvious measurements, because it was hard to see at first.

The product is similar to other fabric softeners that I have used and the smell was pleasant. When using the product with my laundry, the clothes did come out soft and fresh smelling. This is a product which is comparable to other fabric softeners, but I would not say stands above the competitors in any significant way, though I have no complaints about the product.

I tried Snuggle Advanced Softness Blue Sparkle fabric softner. This Snuggle leaves clothes super soft, clean and fresh smelling. I like that it protects colors. fights odors and repels lint. I also like that it softens 259 loads so I do not have to worry about purchasing softener for a long time. rgb

5 out of 5 stars! I have used Snuggle brand before but never the Blue Sparkle Cuddle-Up Fresh. The smell is great and not overbearing. Clothes come out of the dryer smelling fresh and clean. Great value as well. Love getting the great clean smell for a great price!

I do tons of laundry, so I need a fabric conditioner that can keep up. Snuggle's 4-in-1 is pretty great - it softens, freshens, cuts down on wrinkles, and fights static. Clothes smell good for days, and I'm ironing way less. No more static cling either, which is awesome. The big bottle lasts forever, too, so I'm not always buying more. Totally worth it if you want an easy laundry solution.

It softened my towels much better than my usual brand does! The Blue Sparkle scent is lovely, but very powerful! If you are sensitive to fragrance, you'll want to try something else. The scent is so strong that you can smell it through the bottle and the scent doesn't fade much once the clothes are dry.