5 out of 5 stars! I have used Snuggle brand before but never the Blue Sparkle Cuddle-Up Fresh. The smell is great and not overbearing. Clothes come out of the dryer smelling fresh and clean. Great value as well. Love getting the great clean smell for a great price!

Snuggle advanced blue sparkle fabric softener is incredible. The scent is delicate and smells heavenly. It was very fair priced and affordable. I have a hard time finding scents that I love, and this definitely it! This will be my go to fabric softener from now on. My laundry smells amazing and is so soft. This product doesn't have feeling of left over residue like others I have tried.

Blue Sparkle delivers a bright, clean, fruity-floral fragrance that's genuinely uplifting. Imagine crisp pear, sweet berries, and a hint of fresh linen - it's strong when first applied but mellows into a pleasant, long-lasting freshness on clothes. It avoids being overly perfumey or cloying, making it great for everyday use. If you like vibrant, "clean" scents, this is a winner.

The product is similar to other fabric softeners that I have used and the smell was pleasant. When using the product with my laundry, the clothes did come out soft and fresh smelling. This is a product which is comparable to other fabric softeners, but I would not say stands above the competitors in any significant way, though I have no complaints about the product.

I absolutely love love love this product. The scent is just so pleasant and it seems to work much better than dryer sheets. I will definitely be buying it again, and I like the fact that it repels lint as I have a small shedding dog and this is a real bonus.

I think that this fabric softener is amazing and totally worth the price. I felt like I got a lot of product for a very great price, which is rare in today's economy. I had a very positive experience with the fabric conditioner being used on my blankets as well as my products. I thought that it did leave them very soft. I wouldn't recommend it for lighter colors though because the conditioner might be a little heavy. However the product is so good and leaves everything feeling soft and smelling so wonderful.

Snuggle Blue Sparkle fabric conditioner left my clothes feeling incredibly soft and even helped repel lint, which was a nice surprise. The scent is light and airy-pleasant without being overpowering-but I do wish it were a bit stronger. I also found that I had to use more than expected to get the desired softness.

Sam's hides their pricing in strange sizes, so you only save pennies on brand name items.

It's an average fabric softener.

Great product and great value!