After trying Snuggle Advanced Softness Blue Sparkle Cuddle Up Fresh, I don't think I can use another fabric softener. It made my clothes so soft and it smells so good. I absolutely can't get over just how good it smells. I'm a laundry snob and I love this!

At first I was skeptical, the smell was a little over powering. I did 4 loads, 2 with & 2 without to see if I could tell a difference. Even though it smells great but a little over-powering at first, when I took both loads out, they smelt & felt amazing! My clothes I couldn't notice a difference in feel, but my blankets felt more soft & luxurious.

Snuggle blue sparkle is absolutely amazing! from the first time use, we noticed the difference in terms of how extra soft our clothes were and without the overpowering scent of any other products we've used in the past, plus it got rid of the odors that usually doesn't totally disappear from a first wash even with the use of detergent and some softeners.

I have been buying another product for a long time. I thought I needed a change. I live the smell of the Snuggle. It stays with the clothes even after they are back in the drawers. I believe I will be buying Snuggle again.

This smells amazing and it leaves my clothes feeling so soft. It does not stain like some fabric softeners do.

I used to buy Downey all the time but not anymore. The smell is better and it seems to have a better smell

Great deal. Smells great. Works just as well as a more expensive brand name fabric softener. Doesn’t cause any skin irritation for us. Long lasting fragrance, but not overwhelming.

Great product for the price. No static and long lasting freshness.

Snuggle is the only way to go

I've been a fan of Snuggle for years, but their Advanced Softness Liquid Fabric Softener in Blue Sparkle has truly blown me away! This product makes my towels and clothes softer and smoother against my skin. And the scent! The "Blue Sparkle" fragrance is absolutely delightful - fresh, clean, and not at all overpowering. It lingers subtly on fabrics, providing a pleasant smell of freshness.