This makes my clothes feel really soft and keeps them smelling clean for a good while. The smell can be a little strong if you don't want to smell like the product so finding the right balance is important. It also helps to retain color so that is good to have. A staple for the laundry room.

Snuggle Blue Sparkle fabric conditioner left my clothes feeling incredibly soft and even helped repel lint, which was a nice surprise. The scent is light and airy-pleasant without being overpowering-but I do wish it were a bit stronger. I also found that I had to use more than expected to get the desired softness.

I think that this fabric softener is amazing and totally worth the price. I felt like I got a lot of product for a very great price, which is rare in today's economy. I had a very positive experience with the fabric conditioner being used on my blankets as well as my products. I thought that it did leave them very soft. I wouldn't recommend it for lighter colors though because the conditioner might be a little heavy. However the product is so good and leaves everything feeling soft and smelling so wonderful.

The scent of this fabric softener smells so good! I love putting on a shirt that's been in the closet for a few days and it still smells so good! I swear I will smell my shirt about 5 times a day. Plus with the concentrate I only need a little bit for a whole load of laundry.

This Snuggle Advanced Softness was a great product to purchase. I got home and washed my curtains with it. It smells amazing! It also left them super soft. The curtains have made the house smell great. I also liked that it was super easy to pour with the measuring cup.

I absolutely love love love this product. The scent is just so pleasant and it seems to work much better than dryer sheets. I will definitely be buying it again, and I like the fact that it repels lint as I have a small shedding dog and this is a real bonus.

I really enjoy this fabric softener because of its high quality and thickness. It's not watery at all, which makes it feel much more effective and worth the price. I also appreciate the size-it's very convenient for my needs. Using it felt like having my laundry professionally cleaned. My clothes looked and smelled amazing! Since the product is highly concentrated, a little goes a long way, which makes it even more valuable. The scent, texture, and overall quality are impressive. I would definitely purchase it again and look forward to trying other products from this brand. Love how soft it left my clothes and how it left them feeling so soft.

Advanced Softness Liquid Fabric Softener in Blue Sparklet leaves my clothes feeling incredibly soft and smelling fresh with a light, clean scent that isn't overpowering. The large 176 fl. oz. bottle is long-lasting and provides excellent value, especially with 259 loads. It pours easily and works well even in cold water washes.

Overall, this product does a great job softening your clothes and making them smell clean! I would be fairly light on using it as I found my clothes intensely smelled like "laundry clean". Even though it is slightly, overpowering it makes my clothes smell great right out of the washer/dryer.

This product leaves my clothes smelling so fresh. The scent seems to last for days. Having a container with a built in dispenser is nice but I have not figured out what to do with the measurement cap to keep it from leaking when you put it back on after dumping the detergent out into your wash load. Other than that I really like this product.