I love the new packaging that Snuggle has now. The smell of the Blue Sparkle is amazing. It truly is a 4 in 1. It softens my clothes, protects the color of my clothes, and also helps limit lint. Best of all, it helps with the odor of my family's clothes.

Blue Sparkle delivers a bright, clean, fruity-floral fragrance that's genuinely uplifting. Imagine crisp pear, sweet berries, and a hint of fresh linen - it's strong when first applied but mellows into a pleasant, long-lasting freshness on clothes. It avoids being overly perfumey or cloying, making it great for everyday use. If you like vibrant, "clean" scents, this is a winner.

I'm not the biggest fan of fabric softeners as I think they're redundant for laundry however the smell of this product is outstanding ! I'm seriously debating on getting another container just because I feel like I might use this too quickly. I also have a small fear that fabric conditioners will leave a noticeable coat feeling on clothes but this one does not!

I love the convenience of this laundry softener bottle design. The blue button is easy to use, and I don't have to lift the entire bottle to pour into the washing machine fabric softener dispensor. It saves time and it saves my back while washing laundry. The softener liquid has a light, pleasant scent that leaves my clothes soft and smelling fresh all day.

Absolutely love the scent. It is not so subtle that it won't last but it not so strong that it will overpower. The amount you get for the price is amazing. With shrinkflation in full effect it's nice to know see your value you pay in the product size.

First off, it smells amazing. Like a fresh/clean linen scent. I used a small amount on some dirty towels that I had to see if its scent would be stronger than my normal detergent alone. These towels were from puppy training and no matter how many times I washed them they still smelled like wet dog after I used them. This worked amazing on those towels and now they smell great. I also didn't have to use a whole bunch and a little went a long way.

It softened my towels much better than my usual brand does! The Blue Sparkle scent is lovely, but very powerful! If you are sensitive to fragrance, you'll want to try something else. The scent is so strong that you can smell it through the bottle and the scent doesn't fade much once the clothes are dry.

This fabric softener is fantastic! It truly smells delicious; it's a soft, clean, and delicate scent that leaves my clothes with this pleasant aroma that lasts for days. I absolutely love the softness and the smell. I've definitely used other fragrances from this brand before, and some I like more than others, as everyone has their preferences. However, this 'Blue Sparkle' fragrance is genuinely delightful, especially since I prefer soft and clean scents.

I have a house full of stinky boys with stinky laundry. I am always on the lookout for anything that can make their clothes feel and smell better. This Snuggle fabric conditioner does both. It's also color safe, so their jerseys and uniforms are protected. This is definitely a great new addition to my laundry routine.

5 out of 5 stars! I have used Snuggle brand before but never the Blue Sparkle Cuddle-Up Fresh. The smell is great and not overbearing. Clothes come out of the dryer smelling fresh and clean. Great value as well. Love getting the great clean smell for a great price!