I love the new packaging that Snuggle has now. The smell of the Blue Sparkle is amazing. It truly is a 4 in 1. It softens my clothes, protects the color of my clothes, and also helps limit lint. Best of all, it helps with the odor of my family's clothes.

Advanced Softness Liquid Fabric Softener in Blue Sparklet leaves my clothes feeling incredibly soft and smelling fresh with a light, clean scent that isn't overpowering. The large 176 fl. oz. bottle is long-lasting and provides excellent value, especially with 259 loads. It pours easily and works well even in cold water washes.

This makes my clothes feel really soft and keeps them smelling clean for a good while. The smell can be a little strong if you don't want to smell like the product so finding the right balance is important. It also helps to retain color so that is good to have. A staple for the laundry room.

5 out of 5 stars! I have used Snuggle brand before but never the Blue Sparkle Cuddle-Up Fresh. The smell is great and not overbearing. Clothes come out of the dryer smelling fresh and clean. Great value as well. Love getting the great clean smell for a great price!

I love the convenience of this laundry softener bottle design. The blue button is easy to use, and I don't have to lift the entire bottle to pour into the washing machine fabric softener dispensor. It saves time and it saves my back while washing laundry. The softener liquid has a light, pleasant scent that leaves my clothes soft and smelling fresh all day.

First time trying the snuggle, and I love it! Made my clothes super soft, and very fluffy, and the scent was nice as well. I'm used to purchasing another brand, but I actual preferred this over my go to! Great product, love how it made my clothes feel!

The product is similar to other fabric softeners that I have used and the smell was pleasant. When using the product with my laundry, the clothes did come out soft and fresh smelling. This is a product which is comparable to other fabric softeners, but I would not say stands above the competitors in any significant way, though I have no complaints about the product.

I love snuggle. Its original sense is my favorite, the sense never gets old! It last for a very long time, this is a smell saver when it comes to hot summer days and I still come home smelling like I just came out of a nice shower! I enjoy doing laundry when my clothes comes out with a fresh smell to relax!

This Snuggle Advanced Softness was a great product to purchase. I got home and washed my curtains with it. It smells amazing! It also left them super soft. The curtains have made the house smell great. I also liked that it was super easy to pour with the measuring cup.

I do tons of laundry, so I need a fabric conditioner that can keep up. Snuggle's 4-in-1 is pretty great - it softens, freshens, cuts down on wrinkles, and fights static. Clothes smell good for days, and I'm ironing way less. No more static cling either, which is awesome. The big bottle lasts forever, too, so I'm not always buying more. Totally worth it if you want an easy laundry solution.