Hi Golfer25, We appreciate you sharing your experience with the CU7000 TV. Your feedback regarding image quality is essential to us and will be shared with our internal teams. Please try adjusting the below image settings to improve your picture. First, go to Home > Settings > All Settings > Picture > Picture Mode and select the mode that best fits your usage: 1) Standard: Default mode suitable for general viewing environments. 2) Natural: Reduces eye strain for a comfortable viewing experience. 3) Movie: Most suitable for watching TV or movies in a dark room. 4) Dynamic: Makes the picture brighter and clearer in bright viewing environments. 5) Filmmaker Mode: You can watch the source content (e.g., movie) as it is. If the image is defined as Filmmaker Mode, it will automatically switch to Filmmaker Mode while watching. You can also go to Settings > All Settings> Picture > Expert Settings > to manually fine-tune your image. For sound adjustments, go to Settings> All Settings> Sound. You can also learn how to use your remote directly from your TV. Just go to Home> (left directional button) Settings> Support> Remote Control Guide. If you’d like more help with settings, please know we’re here to help! Call us at 1-800-SAMSUNG, 8 AM - 12 AM EST, seven days a week. Or visit us on the Samsung website and click on the ‘Support’ link for: 1) LiveChat 2) Manuals, Software, & Warranty Info ~ Samsung Advisor