The quality of this roast was great. I smoked the roast on my Green Mountain Smoker and it was a hit! I definitely plan on cooking this again next year during the holidays.

We loved the prime rib we made out of this standing rib roast. It was probably the best I've ever made. It cost more than the local grocery store but worth it!

Beautiful roast with excellent marbling. Cooked really well and was super delicious. I would've loved the option of a rib-in roast but that was not available at Sam's.

The roast was tied up, as expected. But once cooked and the ties removed, it was three horizontal cuts tied up to look like one large roast. It fell into three distinct sections. It was not a roast.

It's nice to see that someone carries “prime“ beef these days. I have seen a huge dip in quality of beef over the past decade or so where as today's “choice” is more like Yesterdays “select”. Some places that sell prime, is really more along the lines of choice. This even started to happen with the Farm in Tennessee I was purchasing beef from. Prime rib is no longer “prime“ in this country and that's sad. They need to start calling it rib roast instead of prime rib roast. So I decided to try Sam's Club prime and have to admit this is the best beef I've had from a grocer in quite a few years. I would rather see the price of beef increase than a decrease in quality.

During the COVID restrictions, finding good cuts of meat has been a challenge , especially during the holidays. Add looking order and pick up and it was nearly impossible. Sams came through and I was very pleased. Will definitely buy again if available.

We opted for the "Prime" versus "Choice" cut because we wanted the best, most tender cut for our holiday gathering. It was NOT prime and was difficult to cut and chew. We have prepared many delectable prime rib roasts over the years, so I know it was not a chef error. Worst $200 I ever spent!! I will NEVER get "prime rib" at Sam's again.

I was skeptical as the cut looked small, not enough to feed six, but it was plenty. It had amazing flavor, it was a hit!

Absolutely the best roast I have tasted and served in quite a few years. There was just enough marbelling to keep the meat very moist and tender.

Perfect marbling throughout provided an exceptional flavor and tenderness, making this roast an excellent choice for our holiday celebrations