Over a century of baking. Since 1908, Mrs. Baird's has stood for quality and freshness. Ninnie Baird always said, "if you're going to do something, do it right." And we still uphold her values today. We start with the best Ingredients, we never rush the baking process, and the result is a bread of legendary softness, smoothness and taste that's enriched with more than 100 years of family tradition. Mrs. Baird's is a smart choice for a delicious and nutritious diet. Whole grain, 15g or more per serving. Eat 48g or more of whole grains daily.
