[This review was collected as part of a promotion.] It’s a little too firm for me, but the trade-off for keeping cool is worth it. Being able to just flip it and have it nice and cool against your cheek is a fantastic feeling.

I first purchased 2 pillows for my own bed and fell in love with the firmness. I have since bought 2 more for my guest bed. My son loved them, so I bought a pair for him. Every guest that slept on this pillow asked me where I got them.

[This review was collected as part of a promotion.] This Serta Forever Cool pillow is comfortable and keeps your head cool. I like the way it feels when I lay my head on it (it's hard to describe so you have to try it).

[This review was collected as part of a promotion.] Great pillow, it was so good my son took it and won’t give it back. We’re going to get a couple more to get at our ranch house.

5 out of 5 for me. Would totally recommend this pillow for anyone who likes a little firmness and comfort. Looking forward to purchasing again in the future.

[This review was collected as part of a promotion.] The Serta Forever Cool pillow stays cool all night and is so comfortable to sleep on. The memory foam provides a personalized level of support for my head and neck. What a refreshing sleep!

[This review was collected as part of a promotion.] Great pillow for sleeping. It’s made with a gel thet keeps it cool all night. So I don’t get hot sleeping with it and wake up. It is comfortable for my neck too!

[This review was collected as part of a promotion.] My husband loves this pillow! The only con is it smelled quite strong of chemicals and took about a week to not smell so bad. Other than that it’s a great pillow.

My husband and I purchased two of these pillows to go with the Cool Gel Memory Foam Mattress we were purchasing. We've only had them for a week but so far they are amazing!

[This review was collected as part of a promotion.] The Serta forever cool pillow is great. It has a medium soft but fluffy feeling. It’s great also when I get hot a night it cools me down. I will recommend this pillow to everyone I know.