[This review was collected as part of a promotion.] This is a GREAT all around pillow for those who sleep on their back or their sides! My husband often sleeps really hot and he loves that this pillow has a cooling effect to it to help keep his head a cooler comfortable temperature

[This review was collected as part of a promotion.] This pillow is AMAZING! I'm not a fan of stiff pillows and my neck / back is sensitive to a pillow that is too stiff and lifts my head up at night too high up. This is the perfect pillow that contours nicely with my neck and back for a good nights rest.

[This review was collected as part of a promotion.] Oh my gosh, this Serta Forever Cool Pillow is one of the most amazing pillows I have ever used. I'm not a pillow snob, but I will forever be using this pillow! I don't know how I ever slept before using this. Just amazing, all night!!!!

[This review was collected as part of a promotion.] Being a hot sleeper and always needing to be cold, or at least cool, to sleep well, this is like a little piece of heaven! It stays cool all night and I e gotten such better sleep since I’ve been using this pillow!

[This review was collected as part of a promotion.] Been using the Serta forever cool pillow for the past few weeks and am very pleased. The pillow molds to my head and is just firm enough for a restful sleep. The cool properties of the pillow certainly work..no sweaty head for me!!

While the pillow does seem to stay cool and I can sleep fairly well with it, it tends to keep slipping out of the pillow case. I do prefer sleeping on a neck pillow which give much better support, so if Serta can make one in that style I would definitely buy one.

[This review was collected as part of a promotion.] I have always been a hot sleeper. I have tried so many different pillows throughout the years ans had yet to find a pillow that is comfortable and cooling. After trying the Serta Forever Cool I have finally found my forever pillow. It's memory type and has an amazing cooling effect. I had a really good night's rest using this awesome pillow!

Great for kids or short necks. Heavy and dense material.

$60 ripoff. Worst pillows ever. Did not expand properly, both are lopsided.

This pillow does not stay cool any longer then a regular pillow. Wish i would have saved the box and receipt, not worth the money.