[This review was collected as part of a promotion.] We have several of these pillows in King but this is our first standard-size Serta Forever Cool pillow. It's exactly the same, just smaller. It's a firm pillow that always stays cool. My kids love these pillows. Well, actually, my whole family does. They are so worth it! Great for reading in bed or watching tv. And it provides great neck support. I cannot say enough good things about them.

[This review was collected as part of a promotion.] The Serta Forever Cool Pillow is very comfortable. I've used gel memory foam pillows before, but this particular pillow uses dual technology so it has a greater cooling effect. The foam also keeps it's shape well. I especially like the fact that although I sleep in various positions, I'm still able to receive comfort throughout the night with this amazing pillow.

[This review was collected as part of a promotion.] I'm always in search of the 'perfect' pillow, and I know that's subjective, but this is the perfect pillow for me. I'm a side/stomach sleeper, and most pillows are just too bouncy for me. This pillow is soft, conforms to my neck, and doesn't get too flat. Also, I suffer from the dreaded hot flashes, and this pillow stays cool. So, for me, I've found the holy grail of pillows in this one. I'd recommend it over and over and over.

[This review was collected as part of a promotion.] I've been using this pillow for the past week and a half and have been sleeping like a rock. My body is very particular about what pillows I use as I tend to wake up with either headaches or neck pains. Using this pillow, I feel like I get a good night's rest. Additionally, it stayed cool allowing my to break away from my night sweats. I haven't turned the pillow over once in the middle of the night since using it. I recommend this pillow if you are looking for

[This review was collected as part of a promotion.] I received this pillow as a sample to try. I must say it’s very comfortable, and it definitely keeps my head cold at night as I usually sweat a lot. I would definitely recommend this to anybody if you sweat or not at night it’s a great comfortable pillow.

[This review was collected as part of a promotion.] This is a GREAT all around pillow for those who sleep on their back or their sides! My husband often sleeps really hot and he loves that this pillow has a cooling effect to it to help keep his head a cooler comfortable temperature

[This review was collected as part of a promotion.] Oh my gosh, this Serta Forever Cool Pillow is one of the most amazing pillows I have ever used. I'm not a pillow snob, but I will forever be using this pillow! I don't know how I ever slept before using this. Just amazing, all night!!!!

[This review was collected as part of a promotion.] This Serta pillow is absolutely amazing and allowed for hours of comfortable sleep for me! It’s soft yet firm enough to keep your head and neck supported and it really does stay cool! It has an easy removable zipped cover to wash with a quilted side for extra comfort. I was pleasantly surprised that I no longer needed to flip and fold just to stay comfortable. I can’t recommend this enough! You won’t be disappointed.

[This review was collected as part of a promotion.] I like the feel of the Serra cool pillow. It is a nice level of firmness, but not as cool as I would like. I don’t really notice a cool feeling unless my pillowcase is off, which obviously I won’t sleep like that. It’s slightly better with a thin 100% cotton pillowcase, but not what I was hoping for. Fortunately, the pillow itself is a good standard pillow for the side sleeper that I am.

[This review was collected as part of a promotion.] Being a hot sleeper and always needing to be cold, or at least cool, to sleep well, this is like a little piece of heaven! It stays cool all night and I e gotten such better sleep since I’ve been using this pillow!