[This review was collected as part of a promotion.] I absolutely love this pillow! It’s so comfortable as it stays very cool to the touch throughout the night! I sweat very easy at night and most pillows advertise that these random pillows will be great, until you buy them! I highly suggest buying this pillow for sure! You won’t be disappointed!!

[This review was collected as part of a promotion.] This pillow certainly stays cool even from body heat. I love the removable lining which I guess is helpful considering I can’t keep a pillow case on it. It keeps sliding out thru the evening. Love the feel of the pillow and sleep well on it.

I was exicted to purchase this pillow because I like for my pillows to be cool. However, the first night I slept on it, it was not only cool, but it woke me up because it was so warm! This is probably the hottest pillow I have ever used. Not sure why, but it definitely is not "forever cool."

[This review was collected as part of a promotion.] The Serta forever cool pillow is a really great pillow overall, but awesome for my fellow sleepers who get hot at night. It’s a really high quality pillow with a nice cool quilted pattern. I love that the pillow stays cool most of the night without having to flip it which helps me get better sleep. The pillow is soft and a nice memory foam material. It’s perfect for me as a side or back sleeper not too firm but not too soft.

[This review was collected as part of a promotion.] My tween is that kid who is ALWAYS hot: needs a fan on at night, flips the pillow, cool blanket, and it's still miserable, etc. I got her this pillow to try and she's been in sleep heaven! I even noticed that she's not using her fan at night anymore (which always scares me as I'd rather her not have that blowing in her face all night). She did say that there was a bit of an off-gas smell, so she didn't use it for the first week from opening it. From there, she's been in sleep pillow heaven and says she highly recommends, 10/10, or whatever the kids are saying these days.

[This review was collected as part of a promotion.] This pillow is so soft. I love thst it bounces back and reforms to where you put yiur head. It is a little thicker than I prefer, but overall it is great. I'm getting used to it. The cooling aspect is amazing. I get so hot when sleeping this is perfect. I need the mattress now! I recommend.

[This review was collected as part of a promotion.] I love this pillow and it stays cool throughout the night which is super important to me since I tend to get hot at night. The pillow is also very comfortable and and has the perfect amount of cushion.

[This review was collected as part of a promotion.] I received a complimentary Serta Forever Cool Pillow for testing purposes. The firmness of the pillow is perfect for my taste. It has a zipper cover that can be removed for washing and another thin layer of removable casing between the cover and pillow. The cooling sensation stays throughout the night. I am a side sleeper and felt this pillow was great for that. The pillow itself is made of a moldable foam like material. Makes for a cool comfortable nights sleep and a perfect gift with the holidays approaching.

[This review was collected as part of a promotion.] This is a high quality, comfortable pillow. The top has a lovely quilted pattern that's just a joy to lay on. It's well made and the materials are top notch. I tend to run warm so really wanted a pillow that could keep me cool at night. No issues at all with sweating through pillowcases with this one.

[This review was collected as part of a promotion.] I love the ideas of the cooling items, especially for people who sleep hot, like my husband. I gave this for him to try and he really likes it. I put a thin pillow case made with cotton blend to keep it feeling cool. The first night he used it he really noticed a difference. I did too, because he slept much longer than usual! I call that a win in my book!