It is cool when I first lay on it, but it doesn't stay cool through out the night except for close to the edge. The pillow case is sort of slick on the texture side. I wear a satin bonnet on my hair; although I lay down in the middle of my pillow, I always end up toward the bottom...lol.

[This review was collected as part of a promotion.] I sweat a lot and my pillows are usually very hot when I am sleeping. Since I started using the Serta Forever Cool Pillow, my nights have been a lot better. The pillow stays cool even in the hottest of nights. It has memory gel foam which retains its shape and keep it cool. I love the head and neck alignment features which keep my body in an ergonomic manner. The cover for the machine is washable and you can use it even if you are a side, back or stomach sleepers. I have had it for a while and it’s a game changer!

WOW, slept on this pillow last night and it truly is an awesome pillow. I can never remember a time when I didn't wake up and have to adjust my pillow. With this pillow not only did I not have to adjust it in the middle of the night but I slept so soundly. Sleep last night was awesome. Even though I ordered two of these pillows , my second pillow was of a different type. Will call Sam'so to get issue corrected , I still give a five star.

[This review was collected as part of a promotion.] This pillow worked great for my husband but just wasn’t right for me. I prefer a more firm flat pillow where this was fluffy and soft. It does however keep your head very cool at night. It’s memory foam so it adjusts to your head. I recommend for someone that like that memory foam feeling!

[This review was collected as part of a promotion.] The best pillow award goes to Serta, hands down!! This Serta Forever Cool Pillow has completely changed the way I sleep. I wake up so much less than I did before using it, and I sleep more comfortably and more soundly. I don’t wake up with as much back and shoulder pain as I did before either. The cooling feature is amazing for people like me who tend to run on the warm side. This cooling pillow is so soft I fall asleep almost as soon as my head hits it. An absolute must for everyone! The best pillow I’ve ever had!

[This review was collected as part of a promotion.] I love this pillow! I’ve never had a cooling pillow before and it is amazing! I get hot at night, my family likes to keep the house warm all night. Now I stay so much cooler and comfortable. It is a firm pillow but my neck fits perfect on it. It’s the perfect thickness for me. The cover comes off and washes great in the washing machine. I would definitely recommend it and I already have ordered another one for my daughter.

[This review was collected as part of a promotion.] Im really enjoying this cooling pillow. It’s super comfortable and really does stay nice and cool. You don’t realize how warm and uncomfortable you get while sleeping, until you no longer wake up from tossing and turning anymore! The only issue is it can go flat quickly, but I fluff it up in the dryer. All in all, I am impressed with this product and I would buy it again.

This pillow has a removable cover that does seem to cool for a brief time, but the pillow is thinner than the picture and is a type of very heavy foam. It flattens as you rest and becomes hard as a rock. Definitely not good for side sleepers. I might repurpose the cover to a different pillow . The pillow itself - no one in my family will touch it. Yet again something that fails to live up to the sales description

[This review was collected as part of a promotion.] This Serta Cooling Pillow is fabulous! It stays cool no matter what the temperature is. You don’t have to flip your pillow a million times to find a cool spot. The pillow is white. The patterned side of the pillow is the cool side. I highly recommend this pillow if your looking for something to keep you cool at night!

[This review was collected as part of a promotion.] This Serta Forever Cool Pillow is really nice! It is a nice semi-firm pillow that is very comfortable. I love that it has a cover on it that keeps the pillow cool all night without having to constantly flip the pillow! I'm really enjoying this pillow!