The reason for one star is in description it says memory foam. A little misleading. It is a normal cheap non conforming pillow with I', guessing a layer of memory foam. I guess on the pluss side it's much, much lighter then a true memory foam pillow.

[This review was collected as part of a promotion.] Being a hot sleeper and always needing to be cold, or at least cool, to sleep well, this is like a little piece of heaven! It stays cool all night and I e gotten such better sleep since I’ve been using this pillow!

[This review was collected as part of a promotion.] We have several of these pillows in King but this is our first standard-size Serta Forever Cool pillow. It's exactly the same, just smaller. It's a firm pillow that always stays cool. My kids love these pillows. Well, actually, my whole family does. They are so worth it! Great for reading in bed or watching tv. And it provides great neck support. I cannot say enough good things about them.

[This review was collected as part of a promotion.] The Serta Forever Cool Pillow is really nice. The dual cooling technology and memory foam are a great combination. I have had nothing but great sleep since I started using this pillow. Even my kids try to take it from me. It is a very well made quality pillow. Sometimes I find memory foam to be a bit too stiff for me but this one is perfect. Keeps me cool and rested. I will definitely be buying more.

I was exicted to purchase this pillow because I like for my pillows to be cool. However, the first night I slept on it, it was not only cool, but it woke me up because it was so warm! This is probably the hottest pillow I have ever used. Not sure why, but it definitely is not "forever cool."

It is cool when I first lay on it, but it doesn't stay cool through out the night except for close to the edge. The pillow case is sort of slick on the texture side. I wear a satin bonnet on my hair; although I lay down in the middle of my pillow, I always end up toward the bottom...lol.

[This review was collected as part of a promotion.] I absolutely love this pillow! It’s so comfortable as it stays very cool to the touch throughout the night! I sweat very easy at night and most pillows advertise that these random pillows will be great, until you buy them! I highly suggest buying this pillow for sure! You won’t be disappointed!!

I bought this pillow a little over 2 years ago from Sam’s club. This pillow lasts a long time and you can remove the cover to wash it. When you wash it, the ‘cooling’ effect does NOT wash out like a lot of other brands’ products do. This is an amazing pillow for someone who prefers a firm yet soft memory foam pillow. I am a back sleeper and love it.

[This review was collected as part of a promotion.] Well, it looks like I have to get a second one because this pillow is so comfortable that my wife stole it quickly after I put it on the bed. It melds around the head and neck — providing a soft and firm feeling at the same time. Awesome night sleep on this pillow.

[This review was collected as part of a promotion.] This is a high quality, comfortable pillow. The top has a lovely quilted pattern that's just a joy to lay on. It's well made and the materials are top notch. I tend to run warm so really wanted a pillow that could keep me cool at night. No issues at all with sweating through pillowcases with this one.