[This review was collected as part of a promotion.] Serta Forever Cool pillow stays cool throughout the night and provides an excellent and comfortable sleep. It contours to your head and face and doesn't sink in. It is made of great quality and luxurious materials. It feels amazing!

This pillow truly does what it says its going to! At first I was skeptical, but decided it wouldn't hurt to try. Even before I took the pillow out of the packaging, I slid my hand to the middle and by gosh! It was comfortably cool, and just right on the firmness/softness. I sleep 1000 times better! Thank you Serta and Sam's Club!

[This review was collected as part of a promotion.] I received a complimentary Serta Forever Cool Pillow for testing purposes. The firmness of the pillow is perfect for my taste. It has a zipper cover that can be removed for washing and another thin layer of removable casing between the cover and pillow. The cooling sensation stays throughout the night. I am a side sleeper and felt this pillow was great for that. The pillow itself is made of a moldable foam like material. Makes for a cool comfortable nights sleep and a perfect gift with the holidays approaching.

[This review was collected as part of a promotion.] This is a GREAT all around pillow for those who sleep on their back or their sides! My husband often sleeps really hot and he loves that this pillow has a cooling effect to it to help keep his head a cooler comfortable temperature

[This review was collected as part of a promotion.] I sweat a lot and my pillows are usually very hot when I am sleeping. Since I started using the Serta Forever Cool Pillow, my nights have been a lot better. The pillow stays cool even in the hottest of nights. It has memory gel foam which retains its shape and keep it cool. I love the head and neck alignment features which keep my body in an ergonomic manner. The cover for the machine is washable and you can use it even if you are a side, back or stomach sleepers. I have had it for a while and it’s a game changer!

[This review was collected as part of a promotion.] This pillow is AMAZING! I'm not a fan of stiff pillows and my neck / back is sensitive to a pillow that is too stiff and lifts my head up at night too high up. This is the perfect pillow that contours nicely with my neck and back for a good nights rest.

[This review was collected as part of a promotion.] Im really enjoying this cooling pillow. It’s super comfortable and really does stay nice and cool. You don’t realize how warm and uncomfortable you get while sleeping, until you no longer wake up from tossing and turning anymore! The only issue is it can go flat quickly, but I fluff it up in the dryer. All in all, I am impressed with this product and I would buy it again.

WOW, slept on this pillow last night and it truly is an awesome pillow. I can never remember a time when I didn't wake up and have to adjust my pillow. With this pillow not only did I not have to adjust it in the middle of the night but I slept so soundly. Sleep last night was awesome. Even though I ordered two of these pillows , my second pillow was of a different type. Will call Sam'so to get issue corrected , I still give a five star.

[This review was collected as part of a promotion.] The Serta forever cool pillow is a really great pillow overall, but awesome for my fellow sleepers who get hot at night. It’s a really high quality pillow with a nice cool quilted pattern. I love that the pillow stays cool most of the night without having to flip it which helps me get better sleep. The pillow is soft and a nice memory foam material. It’s perfect for me as a side or back sleeper not too firm but not too soft.

While the pillow does seem to stay cool and I can sleep fairly well with it, it tends to keep slipping out of the pillow case. I do prefer sleeping on a neck pillow which give much better support, so if Serta can make one in that style I would definitely buy one.