[This review was collected as part of a promotion.] I believe this has been an important part in the sucess of the pitcher we use it in. It's easy to use, and can go to Brita recycle. I never was a fan of the oh so popular disposable plastic bottle.

[This review was collected as part of a promotion.] I had an older pitcher and purchased a new one with the newer filters. These are so much easier to use. I don't need to soak them like the old ones and they don't release the initial charcoal into the pitcher top when water is first going in.

[This review was collected as part of a promotion.] This filter is easy to install and begin using. The only problem I've had is with the small carbon pellets escaping out of the top of it, but it usually only happens if I pour some of the filtered water out while there is still unfiltered water in the top section.

[This review was collected as part of a promotion.] I find the new filters much easier to fit into my 3 Brita pitchers. I use two different types of pitchers, and it makes it a bit faster to use the easy-grip filters, and makes the water taste great!

[This review was collected as part of a promotion.] Filters water quickly and tastes great! I recently bought the off brand to save money and what a waste :( filters extremely slow and water does not taste like the Brita brand. Won't make that mistake again!

I started with Britta because i had a chlorine smell in my water.I love the new design filter.It has a tighter fit so the water goes through the filter, not as much leaking through around it.And NO MORE black spec's !!! I am very pleased with it and thanks for sending the free one to try. I was thinking of buying a different system but now i'll stay with Britta.

[This review was collected as part of a promotion.] We started using the Brita system about a year ago after my husband lost his job. We just couldn't afford to waste money on bottled water. We were so surprised at how much better this water tasted compared to some of the top brands of bottle water. We take our Brita water everywhere we go.

[This review was collected as part of a promotion.] The new and improved filters leave no residue like the old versions. There are no carbon particles that require rinsing with pitchers of water, although I still rinse and soak for a minute. I then use the water for the plants. I purchase in bulk and I change my filters a little more frequently than required as I do not like seeing the trapped particles on the screen.

[This review was collected as part of a promotion.] To make a long story short, we ended up with a non-Brita filter to use in our water pitcher. Right a way there was an issue with the water running around the filter. And what water did go through the filter went through much faster than our usual Brita, telling me that it wasn't filtering very effectively. Then the water just didn't have the same fresh taste as with the Brita filter. We threw away the off brand and went back to Brita in less than a week, so it ended up costing us more money.

[This review was collected as part of a promotion.] I have been using Brita filters for over 10 years now and will continue, especially now that I know that you can recycle them. Super clean and great tasting water. I need to change every 2 months just as they advertise, fits seamlessly and works well with my pitcher.