[This review was collected as part of a promotion.] I purchased the new standard filters today and was very impressed with the ease of installation. The filter works great and filters the water really quick. The water taste amazing. These filters are much better than the old soak in glass filters. Rinse under cold water for 15 seconds and you are done, ready to drink clean filtered water.

[This review was collected as part of a promotion.] The simplicity of the Brita design amazes me each day I fill up the pitcher; the perfect fit and full-proof alignment allows one to replace the filter in pitch dark. Not a feature to be dismissed. Other brands on the market that emulate the shape don't have the details right and this is one reason I remain brand loyal to Brita. I do wish they'd produce a range of glass, preferably hand blown glass pitchers to match my Chemix coffee carafe.

[This review was collected as part of a promotion.] once when my partner and i were between jobs, we had to use the same filter for an additional month, and sure enough, when we tasted our pitcher water, it was still much fresher, much purer tasting than the tap water!

[This review was collected as part of a promotion.] I am trying to request a label to ship a box of five pounds of used BRITA water filters to be recycled. Stopped at every turn. I am sooo frustrated & I feel that I am being lied to! All I want is to request a label, so that I can ship this box out to whomever it is that purports to recycle.

[This review was collected as part of a promotion.] The product works. The cleaner water has helped me ward off a deadly "Agent Orange" related kidney disease. It has encouraged me to consume more water. They don't write about water in the good book because they need to take up space.

[This review was collected as part of a promotion.] I'm using the filter came with the original pitcher purchase. Prior to using Brita I was drinking Primo water. Although I believe Brita is improving my faucet water, it does tastes different from Primo water.

[This review was collected as part of a promotion.] I have always preferred fresh tasting, without the taste of chlorine. I have eliminated soda from diet, since doing so over ten years ago. Have increased the amount of water drink, Britain made it very easy to do?

[This review was collected as part of a promotion.] My addiction to my brita is so bad I now currently have a pitch in my work fridge and at home.. I can tell as soon as it is time to replace the filter. I refuse to drink any water that has not be filtered though my brita. Girls at work think I'm totally crazy!!! I love my brita!!!

[This review was collected as part of a promotion.] I love the ease and affordability of Brita Pitcher's and filters. And with the online reminders it just gets easier to drink clean fresh water! I have been a Brita customer for 20 years and love your products, Thank you Brita!!

[This review was collected as part of a promotion.] I have been using this for about 5 years and love it. It filters the water fasts and I can taste the difference from my regular tap water. I used a different filter once and went back to this one.