[This review was collected as part of a promotion.] I've bought store brand and Brita brand filters before and nothing compares to Brita brand filters. They definitely seem last longer and they're close to the same price as store brand anyway. I really appreciate the different styles of filters as well! Next I'll be trying out the Brita Long last filters

[This review was collected as part of a promotion.] Our Brita water filtration system was imperative when we lived in town, due to lead pipes. It kept our children's drinking water safe. Now that we live in the country, it does wonders to filter out the hardwater sediment from our well. A win-win!

[This review was collected as part of a promotion.] Love the pitcher size but as far as your sight allowing a customer to monitor the filter life,I give it a 1 star. Once you register the filter, your on your own. So I just mark it on a calendar as a reminder

[This review was collected as part of a promotion.] Have been using brita products now for over 3 years & I am so glad! Saves a bunch of money wasted on jugs & bottles, plus helps eliminate waste. Water tastes fresh and indicator has always been accurate.

[This review was collected as part of a promotion.] The classic brita filter is great for everyone. My water has never tasted anymore crisp and fresh. Usually the tap from my home taste horrible but with the brita filter, it's changed all of it! Highly recommend! 10/10!

[This review was collected as part of a promotion.] I pay extra for Brita to recycle- when I tried before the mimimum was 12, now that I have more than 12 the limit has been upped to 5 lbs! If the limit is upped again, I will go back to PC filters as I cane recycle anyway if you keep upping the minimum

[This review was collected as part of a promotion.] We have been using this for awhile, and recently maid a purchase of a 6 pack. It was a great price for a great item that we use all the time. These real Brita bran filters actually fit in the Brita filters and work properly compared to knock off replacements. No hassle and great tasting, health, safer water.

[This review was collected as part of a promotion.] I have been using this filter for 10-15 years. I wanted to try others filters but because I have no complaint with this one, I will continue to buy this one. Overall, it's a good filter and affordable.

[This review was collected as part of a promotion.] The city water has a very strong chlorine taste and smell. Once I filter through the brita it completely removes the taste! Also the pipes in my building contain lead so I feel safer when I filter all my water for drinking and cooking. Overall the filters are a necessary in my everyday life.

[This review was collected as part of a promotion.] This filter use to be so difficult to remove from the pitcher, that when you pulled it up, if it didnt move, ouch! You'd end up hurting yourself. BUT NOW, soo much better with the longer lipped neck, it's a breeze to change.