[This review was collected as part of a promotion.] I have to admit, when it comes to shopping, I am frugal! For the longest time, I've alwahs bought the generic brand filter for my Brita pitcher. I recently bought the brand and what a difference! I never noticed it before, but the actual filtration time is so much faster with the actual Brita filter than store-brand. It took forever to filtrate before. I will spend the extra dollars and buy the brand from now on.

[This review was collected as part of a promotion.] Unlike the smartphone batteries where they come in all different sizes, the standard size for the filter is great. I don't need to worry about what model number of my pitcher in order to figure out what filter I need to use. :-)

[This review was collected as part of a promotion.] The Britta filter is so easy to use. Just take out the old one, slip the new filter in, fill your Britta bottle with water, wait about 20 minutes and I dump all the water out and again fill it with water. All done! I change mine about every 2 months. 3 in the family prefer the taste of the Britta water to the "so-called" filtered water in the bottle at the grocery stores. We each carry our own refillable bottle of Britta water where ever we go.

[This review was collected as part of a promotion.] The classic brita filter is great for everyone. My water has never tasted anymore crisp and fresh. Usually the tap from my home taste horrible but with the brita filter, it's changed all of it! Highly recommend! 10/10!

[This review was collected as part of a promotion.] It's a great filter! It's the standard one that came with my pitcher, and while I bought the longer lasting ones after to replace it with because it was a better deal for me, these ones work great too. Never had an issue with it.

[This review was collected as part of a promotion.] I've been using Brita's standard filter's for nearly 10 years now. While it's recommended to repalce them every 1-2 months, I have used the same filter up to 4+ months. I filter water for my electric kettle, drinking water, my cat's water, sometime's when cooking.

[This review was collected as part of a promotion.] I have been using Brita filters for over a decade. I am pleased with how my water tastes when using the filters and pitcher. There is definitely a positive taste difference. I am confident with the product and plan to use it over the next decades to come.

[This review was collected as part of a promotion.] Great quality filter for everyday. We drink water all day long knowing we are getting good quality H20. It saves us so much money knowing we never have to buy water bottles like so many of our friends do.

[This review was collected as part of a promotion.] Brita fliters are the reason I started using Brita in the first place. It makes tap water bearable and makes me want to drink water more often. I love this product and will keep buying it till the day tap water has a giant brita filter at the plant.

[This review was collected as part of a promotion.] I have been using the Brita pitcher and dispenser filter for 3 months and the water is the best water I have had in a long time. I notice the difference when I have to use just plain tap water. I am glad that I made the switch to the Brita water filter and pitcher