[This review was collected as part of a promotion.] I purchased the new standard filters today and was very impressed with the ease of installation. The filter works great and filters the water really quick. The water taste amazing. These filters are much better than the old soak in glass filters. Rinse under cold water for 15 seconds and you are done, ready to drink clean filtered water.

[This review was collected as part of a promotion.] I have used the Brita pitchers/filters for years. My first one was a gift from my niece and I haven;t used any other filtration system for my drinking water. An awesome product and my family has enjoyed drinking cleaner, healthier water for years. Thanks Brita for all you do !!!

[This review was collected as part of a promotion.] I bought this a month ago as a replacement. I bought a box 5 and I'm so glad I did because now I can replace easily without having to go the store. Plus the old filters you can send back to Brita to be recycled, for free. Truly awesome.

[This review was collected as part of a promotion.] I've been using Brita for years because it takes the chlorine out of my water. I can smell the chlorine as I run the tap water into my Brita and after it runs through the filter I get great tasting water!

Better design is a must, and I say this as a product designer. The filter is half under filtered water. Unless you remove the filter and do not let the water sit with the filter half submerged, the water will pick up contaminants . The filter needs to be above the water level Terracycle does not seem to be taking new recycling at the moment- what's up with that?

[This review was collected as part of a promotion.] I have used these in my pitcher for years and they're easy to use! Just follow the directed and change them based on how much water you use! Some pitchers even have sensors to tell you when filter is good or needs to be replaced. Big fan!

[This review was collected as part of a promotion.] I have to admit, when it comes to shopping, I am frugal! For the longest time, I've alwahs bought the generic brand filter for my Brita pitcher. I recently bought the brand and what a difference! I never noticed it before, but the actual filtration time is so much faster with the actual Brita filter than store-brand. It took forever to filtrate before. I will spend the extra dollars and buy the brand from now on.

[This review was collected as part of a promotion.] I have been using the Brita pitcher and dispenser filter for 3 months and the water is the best water I have had in a long time. I notice the difference when I have to use just plain tap water. I am glad that I made the switch to the Brita water filter and pitcher

[This review was collected as part of a promotion.] My mom acquired 2 Brita pitchers from my grandma, and these filters fit the old pitchers and my new pitcher! I love that she can keep using the plastic pitchers instead of having to throw them away. This design choice for usability over a long period of time is AWESOME!

[This review was collected as part of a promotion.] I have been using Brita filters for over 10 years now and will continue, especially now that I know that you can recycle them. Super clean and great tasting water. I need to change every 2 months just as they advertise, fits seamlessly and works well with my pitcher.